Create content with impact, extend your company's influence, and enhance your reputation with integrated wire and social media distribution on one platform.
The Challenge for PR and Marketing Professionals
Today, you have more ways than ever to connect with key audiences, win over the right people, and get your news noticed. Social media has greatly expanded distribution options: Feedback from the marketplace is available immediately, making it easier to fine-tune your efforts and re-shape messages, and influence is more measurable than ever. Marketwired Resonate lets you take full advantage of all these new opportunities. It gives you the ability to put insight from social media to work to hone your message, expand your reach, and increase the impact of your communications.
The challenge for IR professionals
Social media gives IR professionals many opportunities to create awareness and traction. At the same time, you have to strike the right balance between innovation and regulatory compliance. With investors increasingly looking to social media for the information they need, Marketwired Resonate delivers it to them at the right time – allowing you to reap the benefits of social media simply and securely.
The smart, social media-savvy, all-in-one solution
Resonate is an integrated social communications platform that connects you to the marketplace in real time. It combines traditional and social media distribution. For PR pros that means point-and-click access to everything you need to target your audience, shape opinions, and get influencers talking. IR pros enjoy freedom of choice for how to disclose information to key stakeholders, with the safe, secure and reliable communications Marketwired clients have counted on for 30 years.
With Resonate, you can:
Research, target, optimize – all from one easy-to-use interface
With Resonate, you can leverage online discussions and key social media conversations to produce content that hits the mark with investors, influencers, the media, and other important audiences.
From within the Resonate platform, you have access to real-time social media data and powerful insights that can help you customize the topic and tone of your news so it grabs the attention of your audience and has an impact.
Distribute your news to traditional and social media channels simply, securely, seamlessly, and simultaneously
For PR pros, reaching the right people with the right content via the right channel has never been more important. If your audience is on social media, that's where you need to be too. With Resonate, your news is automatically distributed to traditional media networks and shared with your Twitter, Facebook, and LinkedIn followers. Start building relationships, whether your audience is just around the corner or halfway around the world; Resonate offers the flexibility and accuracy you need to deliver your message to anyone anywhere at any time.
For IR pros, now you can send information to all your desired networks and audiences – traditional and social media – at the same time. There are no cumbersome steps and the process is risk-free. Just point and click. No other IR partner offers the ability to simultaneously disclose material information to traditional and social media channels.
Measure the distribution footprint and pick-up of your news
Monitor how your news release performed with post-distribution dashboard reports. You can see the geographic reach of your news, track how your content was
shared with influencers across social networks, measure verbatim postings of your news as well as editorial pickup and earned
media, and compare how your news releases perform compared to each other. With Resonate, you get the critical insights you need to increase the effectiveness of your communications.
What sets Resonate apart?
Better engine, better data, better results
Resonate is powered by Sysomos, our innovative social intelligence engine, putting at your fingertips the world’s most robust social media database that accesses billions of conversations spanning 190 countries and 184 languages.
Insight from start to finish
Resonate lets you tap into social media – the largest focus group the world has ever seen – to find the insights you need to craft more effective, impactful messages. Shape your news so it makes key influencers take notice and gets everyone talking. With Resonate, social media intelligence is built in from start to finish, helping you infuse the voice of the marketplace into your content.
Protecting sensitive information is always a priority for IROs, and at Marketwired, it's a top concern for us as well.
Made with you in mind
Resonate is easy to use and gives you all the tools you need in one place. We designed it in collaboration with true experts – our users.