What you need to know,
when you need to know it.
Heartbeat is a real-time social media monitoring and engagement platform that collects all relevant online conversations so companies can track and measure campaigns, brands and products, and easily identify and build relationships with key influencers.
A fully integrated solution for social media listening and publishing
Customizable dashboards with intuitive user interface
Insightful Influencer Identification
Identify those who are influencers or who speak with authority within your market space. See who’s driving the most important conversations about your brand. Learn all about them, their authority across social channels, and their social footprint.
Geographic and Demographic Data
Get the facts about followers, influencers and anyone else having conversations of interest, including location, age, gender and profession.
Accurate Sentiment Analysis
Instantly discover the tone of important conversations – in multiple languages – and track the impact of your social strategies over time. How are people talking about you? Is it negative, positive or neutral? Dive deep into spikes in conversations on a specific date and find out how people feel about your campaigns.
Link multiple social media channels, including Twitter, Facebook, Google+ and YouTube, and manage them all from a single place. Send out messages, track conversations, manage approvals, follow/un-follow, and re-tweet without leaving the interface.
Customizable Dashboards and Reporting
Set your dashboard to show only the information relevant to your company or campaign. Get detailed reports with attractive graphics that are organized so they're easy to share. Drag and drop what you need into documents, presentations and infographics. Pre-built dashboards are also available and reflect the most common insights (mentions by source, sentiment,share of voice, etc.).
Text Analytics, Trend and Topic Intelligence
Understand the key words or topics that are trending around your search terms to better create content or for crisis management. Get a handle on the topics, events and themes driving key conversations - as well as how they relate to your company, product and brand. Our robust text analytics let you get to the root of relevant conversations or branch out from existing discussions and topics to discover new ones, and better understand the many factors that influence them.
Compare reach, share of voice and impact of your brand against your competitors. Track it to see how it changes over time and across campaigns. You can also conduct an "owned" and "earned" media analysis and see how your success compares with others.
Real-time Marketing Insight
Don't wait until the end of your marketing campaign to assess results. Heartbeat lets you track campaigns as they unfold so you can see their impact. Armed with real-time intelligence you can make on-the-fly adjustments that can drive more successful outcomes.
Convenient Workflow and Social CRM