Mine the collective consciousness of the social world for ideas and opportunities.
A superior engine searches more data, powering greater market insight
Unlimited searches with unlimited results puts the power of discovery at your fingertips
Geo-demographic filter let you zero in on specific audiences
Our tools are renowned for their intuitive design and ease-of-use. Employees across your organization will quickly learn to use MAP and Heartbeat, and start gaining market intelligence right away.
Deep Marketing Insight
Drill down into topics of interest to research product and brand perceptions and conduct in-depth categorical research. Understand the reach of a tweet, a particular topic or keywords that are important to you.
Insightful Influencer Identification
Identify those who are influencers or who speak with authority within your market space. See who’s driving the most important conversations about your brand. Learn all about them, their authority across social channels, and their social footprint.
Geographic and Demographic Data
Get the facts about followers, influencers and anyone else having conversations of interest, including location, age, gender and profession.
Accurate Sentiment Analysis
Instantly discover the tone of important conversations – in multiple languages – and track the impact of your social strategies over time. How are people talking about you? Is it negative, positive or neutral? Dive deep into spikes in conversations on a specific date and find out how people feel about your campaigns.
Get accurate interpretation of social media conversations from our proprietary 4-step spam-filtering process that keeps out the "noise" of billions of conversations and ensures clean results. Leveraging Boolean search means that we can eliminate a lot of noise at the offset, so you only see data that is relevant to you.
Compare reach, share of voice and impact of your brand against your competitors. Track it to see how it changes over time and across campaigns. You can also conduct an "owned" and "earned" media analysis and see how your success compares with others.
Text Analytics, Trend and Topic Intelligence
Understand the key words or topics that are trending around your search terms to better create content or for crisis management. Get a handle on the topics, events and themes driving key conversations - as well as how they relate to your company, product and brand. Our robust text analytics let you get to the root of relevant conversations or branch out from existing discussions and topics to discover new ones, and better understand the many factors that influence them.