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Nestlé Purina Canada uses Heartbeat, powered by Sysomos, to monitor its Feed the Cattitude campaign and social media conversations about pet issues, nurturing customer engagement by delivering relevant content.
Gardener’s Supply, based in Burlington, Vermont, is the largest direct marketing gardening supply company in the United States. An employee-owned business founded in 1983 by Will Raap, Gardener’s Supply sees gardening as a way to improve the world. It encourages organic gardening and other green choices and donates 8% of its profit to gardening-focused organizations like community gardens.
City Year is a non-profit service organization that gives young adults the opportunity to help school-age students in 24 US cities. About one million students drop out of public school every year, most of them from under-served, urban school districts. City Year’s 2500 corps members take action to fight the factors that lead to dropping out, from providing academic support to students through tutoring and positive behavior encouragement, to helping organize and lead activities that improve community and school environments...
The Missing Children Society of Canada (MCSC) is a non-profit organization dedicated to reuniting missing children with their families. It works with law enforcement agencies, communities, professional investigators and the families themselves to aid in the search for missing children. MCSC believed that social media’s reach could give the organization a strong new tool to help find missing children.
Georgia State University in Atlanta, Georgia, prides itself on its diverse student body, urban location, and industry-focused academics. Its student profile is unique for a research university: nearly 90% of the students qualify for financial aid. In 2011, GSU created a 10-year strategic plan, the first goal of which is to “Become a national model for undergraduate education by demonstrating that students from all backgrounds can achieve academic and career success at high rates.”
ORI is a market research firm based in Washington, DC that serves a wide variety of clients, from government to commercial, including the Department of State and The Nature Conservancy, and it provides data and analytics to help organizations make better communication and business choices. The firm is known for its innovative research approaches, including mining and analyzing the wealth of social media data.