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Gardener’s Supply, based in Burlington, Vermont, is the largest direct marketing gardening supply company in the United States. An employee-owned business founded in 1983 by Will Raap, Gardener’s Supply sees gardening as a way to improve the world. It encourages organic gardening and other green choices and donates 8% of its profit to gardening-focused organizations like community gardens.
The Missing Children Society of Canada (MCSC) is a non-profit organization dedicated to reuniting missing children with their families. It works with law enforcement agencies, communities, professional investigators and the families themselves to aid in the search for missing children. MCSC believed that social media’s reach could give the organization a strong new tool to help find missing children.
PR expert Lee Odden offers valuable advice for making the most out of content-focused digital marketing and PR programs.
Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales.
For every IRO boasting a Twitter handle or vlog, there are scores of IR professionals at other public companies with "explore social media" listed perpetually on their to-do lists.
The Scotiabank AIDS Walk for Life uses Marketwired Distribute to promote walks in communities across Canada while educating the public about the needs of people living with HIV/AIDS.