Case Studies

Case Studies


An aggressive social media and PR campaign driven by strategically targeted news releases quickly propelled this software engineering firm to page-one search engine prominence and generated a steady stream of new business leads.

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The Kingsford Products Company is the leading manufacturer of charcoal in the U.S., enjoying 80 percent market share. It converts more than 1 million tons of wood scraps into quality charcoal briquettes every year.

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Nestlé Purina Canada uses Heartbeat, powered by Sysomos, to monitor its Feed the Cattitude campaign and social media conversations about pet issues, nurturing customer engagement by delivering relevant content.

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Cactus, a full-service marketing agency, used MAP, powered by Sysomos, to find ways for Jackson Hole’s businesses to create a strong brand and set revenue records.

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Contatta relied on Marketwired Resonate to leverage the power of smart influencer marketing and multiply its message to a potential worldwide audience of 900 million email users.

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eBay has the largest classifieds group in the world, covering over 30 countries and 12 different brands. They use solutions powered by Sysomos internationally to find key influencers and build relationships with them that are critical to their business's success. (Video Case Study)

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The Scotiabank AIDS Walk for Life uses Marketwired Distribute to promote walks in communities across Canada while educating the public about the needs of people living with HIV/AIDS.

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GMAC uses its Marketwired Impress News Center as a hub for its media strategy and as a dynamic home for shareable content such as infographics, video, and research.

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Midwestern State University uses Heartbeat, powered by Sysomos, to connect with prospective and current students, address concerns, and increase engagement with the university.

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City Year is a non-profit service organization that gives young adults the opportunity to help school-age students in 24 US cities. About one million students drop out of public school every year, most of them from under-served, urban school districts. City Year’s 2500 corps members take action to fight the factors that lead to dropping out, from providing academic support to students through tutoring and positive behavior encouragement, to helping organize and lead activities that improve community and school environments...

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Gardener’s Supply, based in Burlington, Vermont, is the largest direct marketing gardening supply company in the United States. An employee-owned business founded in 1983 by Will Raap, Gardener’s Supply sees gardening as a way to improve the world. It encourages organic gardening and other green choices and donates 8% of its profit to gardening-focused organizations like community gardens.

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Georgia State University in Atlanta, Georgia, prides itself on its diverse student body, urban location, and industry-focused academics. Its student profile is unique for a research university: nearly 90% of the students qualify for financial aid. In 2011, GSU created a 10-year strategic plan, the first goal of which is to “Become a national model for undergraduate education by demonstrating that students from all backgrounds can achieve academic and career success at high rates.”

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Goldbach Interactive delivers the insights its clients need to make better business decisions with multi-lingual, multi-country social media data from Heartbeat and MAP.

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The Missing Children Society of Canada (MCSC) is a non-profit organization dedicated to reuniting missing children with their families. It works with law enforcement agencies, communities, professional investigators and the families themselves to aid in the search for missing children. MCSC believed that social media’s reach could give the organization a strong new tool to help find missing children.

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ORI

ORI is a market research firm based in Washington, DC that serves a wide variety of clients, from government to commercial, including the Department of State and The Nature Conservancy, and it provides data and analytics to help organizations make better communication and business choices. The firm is known for its innovative research approaches, including mining and analyzing the wealth of social media data.

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