eBay has the largest classifieds group in the world, covering over 30 countries and 12 different brands. They use solutions powered by Sysomos internationally to find key influencers and build relationships with them that are critical to their business's success.
Jim Delaney, Marketwired CEO, spoke at the 2013 PRSA International Conference in Philadelphia. While at the conference, Jim spoke with influencers in the marketing and public relations industries to discuss how to harness the power of influence using social media.
Jim Delaney, Marketwired CEO, spoke with Shonali, President & CEO of Shonali Burke Consulting, while at the PRSA International Conference. Shonali shares some great insights about the changing nature of influencer marketing, including how social media has changed what defines an influencer, messaging to those influencers, and creating the right content for social.