Webinars

Webinars



Today, success in social media marketing isn’t about merely supporting consumers throughout the customer lifecycle. It’s about getting them to actively engage with your brand or business along the way. Learn how to reach consumers in the right channels at the right time with the right message.

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How are issuers and the investment community using social media as a source of actionable intelligence? Get the inside scoop on what senior IR executives think about one of today’s hottest topics.

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Everyone understands that social media is a powerful and evolving tool to do this. The ability of social media to make the communicators’ role more powerful and effective is unquestioned. However, those realizations are only the tip of the iceberg.

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With social data still largely isolated from business-critical enterprise data, this webinar gives you pragmatic steps you can take toward mature data integration. You’ll also see examples of how successful businesses integrate their social and enterprise data to drive measurable value.

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As the social media and investor relations worlds intertwine, Neil Stewart, Editorial and Research Director of IR Magazine and Kurt Heinemann, Marketwired’s Chief Marketing Officer explore this new landscape and present a roadmap to help IROs take control of social media and start reaping the benefits.

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This webinar presents the best practices for identifying, reaching, and motivating buy-side investors, whether they are current shareholders or new prospects.

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PR expert Lee Odden offers valuable advice for making the most out of content-focused digital marketing and PR programs.

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