E-Books / Tip Sheets

E-Books / Tip Sheets


Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales.

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Make your news releases more compelling and shareable by adding multimedia. Learn the tips for success, from selecting multimedia assets that support your objectives to formatting and naming your video and image files. And learn how to ensure you provide meaningful, actionable insights from the “queen of metrics” Katie Paine.

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Don’t stop at simply socializing your website and company newsroom. Take the extra steps to socialize your news releases by applying the tips offered here, including those from PR expert Jason Mollica who shows you how to adapt your releases to different social channels. Following these steps will lead to greater brand recognition, better customer / stakeholder / influencer allegiance and easier sales. Stand out and be smart.

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One of the powerful tools in the PR toolkit is the news release. When you optimize your news release program, it can have a big impact—helping you keep existing customers, reach new audiences, build valuable relationships with the media and other influencers, create brand advocates, and ultimately grow your business. Download Chapter 1 and learn how to get the most out of your news releases.

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It’s time to stop focusing on what search engine optimization once was to the news release and, instead, concentrate on creating good stories with maximum sharing potential. Download this tip sheet to learn how to turn ordinary news into engaging content that people will find and share. And hear from Gini Dietrich who offers tips on great storytelling that storytelling that also keeps your organization’s reputation in mind.

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Media relations and the pitch are still very much a part of PR, and they’re a critical link in the chain that connects news makers with news consumers. Download this tip sheet and discover how to generate more media interest and coverage, and stronger influencer relationships. You’ll also hear from PR experts Dan Ovsey, Michael Smart and Martin Waxman who weigh in with their top tips.

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In the past, PR and marketing pros were on opposite sides of the fence and tasked with very different things. Today, the lines between marketing and PR have blurred. Download this tip sheet to find out how PR and marketing pros produce relevant, engaging content that influences existing customers and attracts new ones. And get first-hand tips from subject-matter experts Sandra Fathi and Jason Mollica, influencers in their own right.

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Press releases are an important way for organizations of all sizes to build buzz and attract customers—as well as an overlooked tool to improve organic search ranking. Fortunately, taking advantage of real-time market insight and following SEO best practices will still boost search engine rankings.

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Today, successful online communications means staying abreast of who your audiences are and what they’re talking about, and continually applying this new insight to future outreach. Download this helpful tip sheet and learn the five steps that help ensure your content keeps hitting the mark.

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You want to influence consumers to purchase your products or offerings. You want to influence an audience to think about issues important to you. But you have to find the right balance of being an influencer while aligning yourself with other parties who can help boost your influence.

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One of the most effective ways companies and consumers can find each other on social media is through hashtags. Learn how to create and track hashtags to extend your brand’s online reach and engagement.

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