You want to influence consumers to purchase your products or
offerings. You want to influence an audience to think about issues
important to you. But you have to find the right balance of being
an influencer while aligning yourself with other parties who can help boost your influence.
Targeting is the bread and butter of many IROs’
responsibilities – the main way of attracting new investors
or encouraging existing ones to increase their positions.
Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales.