In the past, PR and marketing pros were on opposite sides of the fence and tasked with very different things. Today, the lines between who does what, why, and with what kind of content have blurred. Download this tip sheet to find out how PR and marketing pros produce relevant, engaging content that influences existing customers and attracts new ones.
Media relations and the pitch are still very much a part of PR, and they’re a critical link in the chain that connects news makers with news consumers. Download this tip sheet and discover how to generate more media interest and coverage, and stronger influencer relationships.
Press releases are an important way for organizations
of all sizes to build buzz and attract customers—as well
as an overlooked tool to improve organic search ranking. Fortunately, taking advantage of real-time market insight and following SEO best practices will still boost search engine rankings.
It’s time to stop focusing on what search engine optimization once was to the news release and,
instead, concentrate on creating good stories with maximum sharing potential. Download this
tip sheet to learn how to turn ordinary news into engaging content that people will find and share.
Today, successful online communications means staying abreast of who your audiences are and what they’re talking about, and continually applying this new insight to future outreach. Download this helpful tip sheet and learn the five steps that help ensure your content keeps hitting the mark.
You want to influence consumers to purchase your products or
offerings. You want to influence an audience to think about issues
important to you. But you have to find the right balance of being
an influencer while aligning yourself with other parties who can help boost your influence.
One of the powerful tools in the PR toolkit is the news release. When you optimize your news release program, it can have a big impact—helping you keep existing customers, reach new audiences, build valuable relationships with the media and other influencers, create brand advocates, and ultimately grow your business.
One of the most effective ways companies and consumers can find each other on social media is through hashtags. Learn how to create and track hashtags to extend your brand’s online reach and engagement.
Don’t stop at simply socializing your website and company newsroom. Take the extra steps to socialize your news releases by applying the tips offered here. This will lead to greater brand recognition, better customer/stakeholder/influencer allegiance and easier sales.
Make your news releases more compelling and shareable by adding multimedia. Learn the tips for success, from selecting multimedia assets that support your objectives to formatting and naming your video and image files.
Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales.