Red Bull Cola Available Nationwide

SANTA MONICA, CA--(Marketwire - March 12, 2009) - Red Bull Cola is now available nationwide following a gradual launch process that started in Las Vegas last June.

Is it a soda? A pop? A soft drink? Yes. But thanks to its special recipe, Red Bull Cola isn't just a cola; it's premium, strong and natural. "Strong" because it contains slightly more caffeine than other colas, and "natural" because its ingredients come 100% from natural sources. Red Bull Cola contains no artificial flavors, no preservatives, no high-fructose corn syrup and no phosphoric acid. Red Bull Cola further distinguishes itself as containing both the original Kola nut and Coca leaf, harking back to the original colas developed centuries ago.

WHY A COLA FROM RED BULL?

Why not? We simply believe that a cola can be made from all natural ingredients, with nothing to hide. Red Bull Cola's ingredients are listed on the can as follows: Water; Sugar; Carbon Dioxide; Caramel Sugar Syrup; Natural Flavors from Plant Extracts: Galangal, Vanilla, Mustard Seeds, Caffeine from Coffee Beans, Lime, Kola Nut, Cocoa, Licorice, Cinnamon, Lemon, Ginger, Coca Leaf, Orange, Corn Mint, Pine, Cardamom, Mace, Clove; and Lemon Juice Concentrate. There's no secret formula! Just simple, natural ingredients combined for a refreshing taste.

WHERE IN THE WORLD

Red Bull Cola was launched in Austria, Switzerland, Italy, the UK, Ireland and Russia in April 2008. It was launched in Las Vegas in June, and is being distributed nationwide in the US this March.

Red Bull Cola is available in the 8.4oz can in bars, restaurants and nightclubs. In grocery and convenience stores, Red Bull Cola is available in 12oz cans and 12oz 4 packs.

For more information on Red Bull Cola including images of the can, please contact Ellie Applen at 310-460-4532 or Ellen.applen@us.redbull.com. Visit www.redbullusa.com for more information.

Contact Information: MEDIA INFORMATION Ellie Applen 310-460-4532 Ellen.applen@us.redbull.com