comScore Video Metrix Key Measures Report*
Top 100 Video Properties - May 2009
Total Unique Viewer
Rank Property Viewers (000) Penetration (%)
Total Internet 150,299 100.0
1 Google sites 103,865 69.1
2 Fox Interactive Media 57,083 38.0
3 BrightRoll 51,250 34.1
4 Yahoo! sites 44,158 29.4
5 CBS Interactive 40,292 26.8
6 Hulu 40,171 26.7
7 Microsoft sites 38,139 25.4
8 Turner Network 28,656 19.1
9 AOL 26,915 17.9
10 Viacom Digital 25,034 16.7
Since being measured by comScore, BrightRoll quickly entered the top 10
group and continues to be the largest video ad network in comScore's top
video properties ranking*, which reports all video properties. Based on
this ranking for the month of May, BrightRoll reached three times more
users than the next largest video ad network. BrightRoll's top three status
is even more significant given that it was measured on comScore's
measurement of actual video reach, as opposed to the "potential reach"
numbers touted by video networks historically.
"BrightRoll's top three comScore ranking is a testament to the scale of our
business, both in terms of publisher relationships and technology, and to
the validation of the efficiencies we are providing to the industry as a
whole," said Tod Sacerdoti, BrightRoll CEO and co-founder. "We founded this
company to help branded advertisers execute smart video campaigns across
quality inventory, combining the reach of television with the best
targeting on the Web. We've stayed focused on both our advertiser and
publisher customers over the past years, and now we're seeing the results
of those efforts. Entering this list of elite properties in an ad network
capacity speaks to the longevity and leadership of what we're doing as a
company."
BrightRoll's comScore ranking complements the proprietary industry analysis
tools that the company already has in place. BrightRoll recently surveyed
150 advertising agency executives to get a better sense for what brand
advertisers are looking for in their online video buys. The company is also
conducting a new research initiative with Nielsen called Video Impact, aimed at tracking customer behavior in
response to viewing video ads.
*comScore Video Metrix Key Measures Report represented in this release
includes both Video Content Providers and Video Servers/Ad Networks.
About BrightRoll
BrightRoll is the world's largest and most trusted video advertising
network, having served billions of advertisements since it was founded.
BrightRoll helps major brands and agencies execute "smart video ad
campaigns" across the industry's leading publishers, including
three-fourths of the top 100 online media properties in the United States.
BrightRoll's proprietary campaign execution, inventory management and
advertising delivery technology provide brands and agencies with the reach,
frequency and scalability needed to achieve their campaign goals.
BrightRoll is a privately held, venture-backed company and is headquartered
in San Francisco, California. BrightRoll offers its service at
www.brightroll.com.
Contact Information: For More Information Kasey Fleisher or Jason Throckmorton LaunchSquad Phone: 415-625-8555 Email: brightroll(at)launchsquad(dot)com