New York & Company Selects Sterling Always in Stock to Optimize Customer Buying Experience

COLUMBUS, OH--(Marketwire - March 10, 2010) -   Sterling Commerce, an AT&T Inc (NYSE: T) company, today announced that New York & Company Inc. (NYSE: NWY), a leading specialty retailer of fashion-oriented, moderately priced women's apparel, will deploy Sterling Always in Stock as part of the retailer's efforts to achieve seamless cross-channel operations. Sterling Always in Stock is a new solution that combines advanced cross-channel order management with seamless integration capabilities. The retailer will leverage the software to improve the customer experience and optimize inventory efficiency. 

"At New York & Company, we are all about building the customer experience," said William Voit, executive vice president/chief information officer at New York & Company. "Sterling Always in Stock will offer us innovative capabilities to save the sale that will not only minimize customer inconvenience and maximize customer loyalty, but also enable us to increase inventory optimization."

The retailer's proprietary branded New York & Company™ merchandise is sold exclusively through its national network of 592 retail stores in 44 states and e-commerce store at www.nyandcompany.com. The company will deploy Sterling Always in Stock in an initial 100-store pilot as part of an initiative to deliver a superlative store experience whereby associates are empowered to help customers get what they want, when they want it. By integrating Sterling Always in Stock with its point-of-sale systems, New York & Company will be able to support advanced cross-channel fulfillment by allowing ship to home, for goods not available at the store in a seamless purchasing experience. 

"New York & Company has transformed itself many times in its 90-year history, and its selection of Sterling Always in Stock signals another change as the company embraces cross-channel execution as a strategy to enable growth, especially in today's tough economic times," said Jim Bengier, Global Retail Industry executive at Sterling Commerce. "They have established industry leadership with its brand positioning, unique shopping experience and focused merchandising strategy, and Sterling Commerce is pleased to provide innovative software that can help New York & Company extend that reputation." 

About Sterling Commerce
Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. Sterling Commerce provides more than 30,000 customers worldwide applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise. More information can be found at www.sterlingcommerce.com.

Contact Information:

For more information, contact:
Julie Redard
Sterling Commerce
(978) 513-6386
julie_redard@stercomm.com

Jamie Leicht
Fleishman-Hillard
(619) 237-7711
jamiemarie.leicht@fleishman.com