RESEARCH TRIANGLE PARK, NC--(Marketwire - March 26, 2010) - Life Sciences business research firm Cutting Edge Information has launched an in-depth study focused on budgeting for oral care product development and trial management (http://www.cuttingedgeinfo.com/surveys/oralcare/oralcare.htm).
Cutting Edge Information analysts will delve deeply into the topics that are most important to product development executives. "This study will allow consumer product organizations to benchmark their efforts against top performers and incorporate best practices into their own departments," said Yanis Saradjian, Director of Consulting.
Dental care and oral health professionals can participate in the study at http://www.cuttingedgeinfo.com/surveys/oralcare/oralcare.htm.
Cutting Edge Information's new study targets product development and clinical research resource allocation at top oral care product companies. Goals for key findings include:
- Benchmark investment levels such as budget levels and cost per trial
- Provide best practices for number of patients, location and duration of trials
- Reveal publication uses and strategies
Executives and specialists involved in overseeing, monitoring, cost reporting, site selection or publications are using the benchmarking research tool to share in this never-before-done survey. By exploring the best practices of top-performing oral care product companies, executives can fine-tune their own initiatives and realize significant gains toward product development.
"As the science of dental and oral care advances and the marketplace becomes more crowded and complex, every company will need better management and strategy for their product development efforts," said Adam Bianchi, Chief Operating Officer at Cutting Edge Information. "Consumer product companies must manage product development in a global and systematic way to ensure that they are ready for effective marketing, regulatory compliance, product launch, competitive market positioning, lifecycle management and, most importantly, revenue maximization."
For more information about the study or to participate as a benchmark partner, please contact Yanis Saradjian at +1-919-433-0206 or yanis_saradjian@cuttingedgeinfo.com. For media inquiries about Cutting Edge Information or its research mission, please contact Stephanie Swanson at +1-919-403-6583 or stephanie_swanson@cuttingedgeinfo.com.
Contact Information:
Contact
Yanis Saradjian
+1-919-433-0206