CHICAGO, IL--(Marketwire - May 13, 2010) - Today actress Sofia Vergara of ABC's "Modern Family" treated New Yorkers to a surprise "hairography" flash mob dance performance, a choreographed dance showcasing beautiful hair and the quality of Suave Professionals hair care products. The performance brought to life the results of the new "Suave Stylists Surprised Survey" where Suave invited 1,000 salon stylists to test a "mystery" product and share their feedback. After trying Suave Professionals shampoo and conditioner, 70 percent of the stylists said the products work as well as or better than what they use in the salon.
For downloadable broadcast quality video, high-resolution photos, and supporting documents, please visit: http://www.multimedianewscenter.com/suave2/sofia-vergara-surprise-performance
Suave Professionals is inviting women nationwide to see just how well the Suave Professionals products perform. The first 100,000 people to visit and register at Suave.com will receive a FREE full-size bottle of shampoo. Suave will also make a $10,000 donation to The Women's Funding Network, a coalition of foundations around the world that contribute to women's and girls' organizations dealing with social justice, global security, financial power and women's health.
And you don't have to be in New York City to reap the benefits -- everyone can get tailored advice from a professional stylist via a virtual hair consultation or hair advice at Suave.com.
"I'm thrilled to help treat women nationwide to free Suave Professionals," says Vergara. "I was surprised by the line's salon-quality performance and encourage all women to visit Suave.com to receive free advice from professional hairstylists and try it for themselves."
For more information, products and consultations, please visit www.Suave.com. Also, become a fan of the SuaveBeauty Facebook page and follow @SuaveBeauty on Twitter for the latest hair tips, trends and advice.
About Unilever North America
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America -- generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com.
Contact Information:
Contact:
Heather Mitchell
Unilever
312/661-2363