BOSTON, MA--(Marketwire - August 12, 2010) - Performance management technology can improve revenues, if used properly. The Operational Performance Visibility: Improving Decision Timeliness and Accuracy research report, announced today by Aberdeen Group, a Harte-Hanks Company (
Aberdeen's research, based on survey responses from over 300 companies, shows the value of supporting performance management technology with organizational development. Aberdeen has also provided a free interactive assessment tool that will compare your company's strategies and performance against those of Aberdeen's survey respondents.
You can access a complimentary copy of the Operational Performance Visibility research report and take the Operational Performance Visibility assessment on the Aberdeen Group website.
Aberdeen's research found that over three-quarters of top performing companies regularly check that the statistics they use to judge performance remain relevant to the business. Top performers are also 53% more likely than the industry average to maintain a KPI library, and 39% more likely to promote the use of performance management to their employees.
"An effective performance management strategy and implementation is not defined by technology alone," says David White, Senior Research Analyst and lead author of the study. "Top performing companies develop cultural capabilities and skill-sets to drive the adoption of new methods for measuring and monitoring performance."
Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having studied more than 30,000 companies in the past two years, Aberdeen educates users to action by driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen places content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of Harte-Hanks' "customer optimization" process (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
For more information on this report, please contact max.gladstone@aberdeen.com or david.white@aberdeen.com.
© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
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