Public Relations Firms Sayles & Winnikoff Communications and Maggie Begley Communications Form Strategic Alliance

NEW YORK, NY and LOS ANGELES, CA--(Marketwire - Jun 6, 2011) - Entertainment and media public relations firms Sayles & Winnikoff Communications and Maggie Begley Communications (MBC) have formed an exclusive strategic alliance that establishes a permanent bi-coastal presence for both agencies, offers an expanded scope of services for clients and provides economies of scale for both organizations.

Sayles & Winnikoff Communications, based in New York City and New Jersey, and MBC, based in Los Angeles, will partner on projects and new business development, share services and combine resources. The two firms already partner on behalf of several clients, including SKECHERS Entertainment and Unicomm (event producer of the 3D Entertainment Summit™ and Mobile Entertainment Summit™).

While focused on a core clientele of entertainment and media companies and properties, both agencies also represent a wide cross-section of business categories and services including celebrity outreach, animation, product and content for kids, consumer products, non-profits, feature films, television properties, new media and digital content, and licensing & merchandising. The agencies' expertise extends to both business-to-consumer and business-to-business campaigns, with a strong social media component.

Entertainment industry veteran Begley launched MBC in 1992 after holding executive positions at NBC, Warner Bros., and Rogers & Cowan. MBC's client roster has included Anheuser-Busch, Barnes & Noble, Clif Bar & Co., ExxonMobil Masterpiece Theatre, The Gotham Group, Irish Film Board, LAIKA, Oneida Indian Nation, Paddington Bear & Co., St. Martin's Press, and Vanguard Films and Animation.

Alan Winnikoff and Carina Sayles formed their firm in 2003. Winnikoff had held senior communications positions with Sony Music, IDG Books and the television syndication company Worldvision Enterprises. Sayles' prior experience includes Walt Disney Studios, the CBS Network, Pryor & Associates and Goodman Media. Both partners also worked together at The Lippin Group Public Relations.

Sayles & Winnikoff's current and recent clients include National Engineers Week Foundation, Little Airplane Productions, RHI Entertainment, Insight Research Group, Simon & Schuster Publishing, ION Television, The Geena Davis Institute on Gender in Media, PBS Kids, THIRTEEN/WNET, WTTW, TheFrisky.com, OK! Magazine, Anchor Bay Entertainment, Gymboree, and Anthony Romero, Executive Director of the ACLU.

Find Sayles & Winnikoff Communications at www.sayleswinnikoff.com and on Facebook at www.facebook.com/swcommunications. For more information on MBC, visit www.mbcprinc.com and on Facebook at www.facebook.com/MaggieBegleyCommunications.