Media Alert: ShareThis CEO and Former Advertising Research Foundation Chief Research Officer to Present Most Comprehensive Study of Online Sharing to Date at Internet Week in New York City


PALO ALTO, CA--(Marketwire - Jun 6, 2011) -

WHAT:
Tim Schigel, CEO of ShareThis, the world's largest platform for sharing and influence, and Joel Rubinson, former Advertising Research Foundation chief research officer, will present "Sharing. More than just fans, friends and followers," the most comprehensive study of online social sharing to-date, at Internet Week in New York City.

Internet Week New York is a weeklong festival of events celebrating New York's thriving internet industry and community. Now in its fourth year, the event draws more than 20,000 people across 250 conferences, exhibits and parties.

The presentation "Sharing. More than just fans, friends and followers" focuses on ShareThis' database of sharing activity for the month of March 2011 and includes a detailed analysis of more than 7 billion sharing signals across all major sharing channels, specifically looking at the sharing patterns of more than 300 million monthly users across the top 1,000 publisher websites of ShareThis.

The study highlights how sharing stacks up compared to search when it comes to generating traffic for websites and brands, how people share different types of content across different types of social channels, and how sharing gives all users the ability to be influential. Specifically, the study findings include a number of takeaways important to marketers and advertisers as they explore ways to better serve, reach and engage their audiences. This study is the first in a series of studies as part of an ongoing partnership between ShareThis and SMG.

During Internet Week, Tim Schigel will also be participating in the DMS Summit 'CEO Soapbox' and IAB Innovation Days' session "Five Technologies You Should Have Known about Yesterday."

WHEN:
Monday, June 6, 2011
ShareThis & SMG present: "What Do We Know About Sharing"
11 AM ET - 11:20 AM ET

WHERE:
Metropolitan Pavilion
AOL Stage
125 W. 18th Street
New York, NY 10011

WHO:
Tim Schigel, CEO of ShareThis and Joel Rubinson, former chief research officer of the Advertising Research Foundation.

About ShareThis
ShareThis is the largest market for sharing and influence across the web, reaching more than 400 million users across nearly 1 million sites. ShareThis makes content more engaging for publishers and marketing more impactful for brands by tapping into its true influence and value. Based in Palo Alto, CA with offices in New York and Cincinnati, the company is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Illinois Ventures, Matthew Pritzker Company, Queen City Angels and RPM Ventures and Reservoir Partners. For more information, please visit www.sharethis.com.

Contact Information:

Contact Information
Aly Brady or Sara Suddes
LaunchSquad
415-625-8555
sharethis (at) launchsquad (dot) com

Lena Petersen
Starcom MediaVest Group
312-0220-4169
lena (dot) Petersen (at) smvgroup (dot) com