LALPINA's Anticipation of Q3/Q4 Escalation by 530%

PLAYA VISTA, CA--(Marketwired - Jul 21, 2016) - American Premium Water Corporation (OTC PINK: HIPH), LALPINA, announces an expected 530% increase in sales by Fall/Winter of 2016. Sales forecast continue to soar steadily due to a steady incline in orders of both its original glass and roll out of its new PET bottles.

LALPINA unveiled their multi-faceted sales initiative to support self-distribution in U.S. markets and project and anticipate one million bottles++ in sales by Fall/Winter of 2016. Increased profitability through direct to consumer and wholesale distribution will significantly reduce costs while increasing the LALPINA brand said Chairman and CEO, naturalist, Al Culbreth.

LALPINA water, produces high pH alkaline water in glass and now in sports PET containers. The addition of self delivery vehicles will start in California, New York and Miami Beach, Fl to support the new direct to consumer distribution launch. LALPINA continues to gain traction with over 135 celebrities and the health-conscious consumer. LALPINA/APWC has over 300,000++ Twitter and Instagram followers. LALPINA plans to ramp up their SEO/social media presence. By launching an entire division focused on social media expansion and online sales, LALPINA is primed to gain further brand awareness and growth.

"We have a cost-effective system in place through our direct to consumer and wholesale distribution campaign. It is exciting to be in control of our own destiny from start to finish," Chairman and CEO, naturalist, Al Culbreth. Look out for the LALPINA logos rolling across America in 2017.

LALPINA water is sourced from a high-altitude aquifer, deep in the Blue Ridge / Blue Mountains. Available in 7.3 pH and artesian, high 9.5 pH water, in natural spring and sparkling, is nothing that you have tasted before and to coin a phrase used by the CEO -- "This ain't your mama's tap water y'all!!"

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Disclaimer Regarding Forward Looking Statements

Certain statements in this press release, on American Premium Water Corporation's ("APWC") website and other oral and written statements made by APWC from time to time are "forward-looking statements", as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC's expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC's control affect APWC's operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC's products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.

THIS NEWS RELEASE HAS BEEN PREPARED BY APWC'S MANAGEMENT, WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.