DUBAI, United Arab Emirates, Feb. 07, 2022 (GLOBE NEWSWIRE) -- According to a recent report by Future Market Insights (FMI), the global scented candles market is expected to surpass a valuation of US$ 3.6 Bn in 2022, with sale growing at a 4.1% CAGR through 2032.
| Attribute | Details | |
| Scented Candles Market Estimated Size (2022) | US$ 3.6 Bn | |
| Scented Candles Market Projected Size (2032) | US$ 5.4 Bn | |
| Scented Candles Market Value-based CAGR (2022-2032) | 4.1% | |
| Scented Candles Market Top Players Share in 2021. | 4%-6% | |
To improve sales, manufacturers are introducing limited edition fragrances and seasonal scents. For instance, DIPTYQUE is offering a set of 5 limited edition scented candles. These candles are further being marketed as gifting solutions.
Besides average size candles, players are offering miniature limited-edition candles, which are being adopted at ideal gifting solutions. Some scents that are being promoted as limited editions include berries, roses, pine tree, jasmine, musk, fig tree, wood fire, and mimosa.
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Besides this, with evolving consumer preferences, personalization is gaining a center stage in the market. In response to this, companies are enabling consumers to customize and personalize their candles by letting them choose the scents and allowing them to add messages and notes. Such developments are expected to create opportunities for growth in the market.
Besides scents, companies are focusing on enhancing their packaging designs as the visual appeal of the product plays a major role in shaping consumer preferences. Leather bag inspired box, print box packaging, and eco-friendly sustainable packaging are some packaging options offered by the manufacturers.
“Scented candles are being promoted as décor accents for homes as they provide ambient light and a luxurious visuals. Many of the scented candles are also being promoted as anxiety and stress reducer fragrances. Such developments are expected to augment the growth of the market through 2032,” says an FMI analyst.
Key Takeaways:
- In terms of product type, container-based candles are expected to dominate the market.
- Based on the shape, sales of round scented candles will grow at a 3.4% CAGR.
- Demand for multi wick candles will increase at a 5.2% CAGR through 2032.
- Sales through online channels are projected to grow at a healthy 6.9% CAGR over the assessment period.
- The U.S. will continue dominating the North America scented candles market, driven by high demand for limited edition candles.
- Sales in the U.K. scented candles market will increase at a 3% CAGR over the forecast period.
- India will emerge as a lucrative market, with sales projected to increase at a 2.9% CAGR over the assessment period.
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Scope Of Report
| Attribute | Details |
| Forecast Period | 2022-2032 |
| Historical Data Available for | 2017-2021 |
| Market Analysis | US$ Billion for Value |
| Key Regions Covered | North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa |
| Key Countries Covered | US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
| Key Segments Covered | Product Type, Shape, No. of Wicks, Sales Channel and Region |
| Key Companies Profiled | • MVP Group International, Inc. • Newell Brands • Estee Lauder Companies • NEST New York • Thymes, LLC • L Brands • Portmeiron Group Plc • The Yankee Candle Co. Inc. • The White Barn Candle Co. • The Village Candle • Bridgewater Candles • Others (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Competition Landscape
Leading players operating in the global scented candles market are investing in promotional strategies, advertisements, and new product launches with limited edition scents to gain a competitive edge in the market.
Key players operating in the market profiled by FMI include Newell Brands, MVP Group International, Estee Lauder Companies, NEST New York, Thymes, LLC.,L Brands, Portmeiron Group Plc., The Yankee Candle Co. Inc., The White Barn Candle Co., Village Candles, Bridgewater Candles., etc.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the global scented candles market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the scented candles market based on the product type (container based candles, pillar candles), consumer orientation (male and female), shape (flower, round, heart, oval and others), no of wicks (single and multi-wick), sales channel (hypermarkets/ supermarkets, specialty stores, online retailing, convenience stores, independent departmental stores and others) across seven major regions.
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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