Opera Mediaworks will rebrand to AdColony: Company unifies branding globally
December 12, 2016 11:00 ET
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Opera Mediaworks
LOS ANGELES, CA--(Marketwired - Dec 12, 2016) - Opera Mediaworks today announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
August 24, 2016 04:00 ET
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Opera Mediaworks
LONDON, UNITED KINGDOM--(Marketwired - Aug 24, 2016) - As the app stores grow by thousands of apps each day and consumers' choices expand, many Fortune 1000 technology companies are turning to...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
August 23, 2016 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Aug 23, 2016) - As the app stores grow by thousands of apps each day and consumers' choices expand, many Fortune 1000 technology companies are turning to mobile...
Opera Mediaworks Launches New Mobile Marketing Report; "Mobile First Insights" Focuses on Actionable Insights for Today's Mobile Marketers
May 18, 2016 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - May 18, 2016) - Opera Mediaworks has taken a new approach to its quarterly data report on the state of mobile advertising and, today, has launched "Mobile First...
Hilton Hotels & Resorts Is Early Adopter of Interactive 360 Degree Mobile Video Technology
April 26, 2016 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Apr 26, 2016) - Opera Mediaworks and Hilton Hotels & Resorts, in partnership with its agency OMD, have launched a mobile campaign featuring an interactive...
Opera Mediaworks Appoints Keith Winter as Chief Operating Officer
April 12, 2016 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Apr 12, 2016) - Opera Mediaworks, the world's highest quality mobile advertising and marketing platform, announced today that Keith Winter has joined the company as its...
Opera/Unacast Partnership Connects Advertisers to Global Beacon Data for the First Time
March 02, 2016 10:00 ET
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Opera Mediaworks
SAN MATEO, CA and NEW YORK, NY--(Marketwired - Mar 2, 2016) - Opera Mediaworks, the world's highest quality mobile advertising and marketing platform today announced a new partnership with Unacast...
Opera Mediaworks and Nielsen Catalina Solutions Help CPG Brands Leverage Purchase Behavior to Deliver "No Wait" Mobile Video Ads
January 12, 2016 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Jan 12, 2016) - Opera Mediaworks, the first mobile ad platform for brands, and Nielsen Catalina Solutions (NCS), the leader in buyergraphic media activation and sales...
Apple Regains No. 1 Spot for Revenue, Fueled by Video, Tablets
November 03, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Nov 3, 2015) - Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the Q3 2015 State of Mobile...
Opera Mediaworks Makes In-App Video Viewability Crystal Clear
October 07, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Oct 7, 2015) - Opera Mediaworks, the first mobile ad platform built for brands, announced today that its Instant-Play™ HD mobile in-app video ad SDK has been...