Opera Mediaworks and comScore Release New Native Video Ad Effectiveness Study for Auto-Playing, In-Feed Environments From Brands Like adidas, Carl's Jr., Disney, HISTORY, GM and More
September 10, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Sep 10, 2015) - With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore have partnered on an industry-first study on the subject to...
Report: Android Dominates Usage; Mobile Video Advertising Is Fastest-Growing Format in APAC Region
August 19, 2015 00:00 ET
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Opera Mediaworks
SINGAPORE--(Marketwired - Aug 19, 2015) - Smartphone use in the Asia Pacific region continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps...
Opera Mediaworks Expands Mobile Ad Platform to Offer Complete Marketing Automation Solution for App Developers
August 12, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Aug 12, 2015) - Opera Mediaworks today announced a substantial expansion to its offerings with the addition of a marketing automation platform that will enable...
Social Media Is the First "App of the Day," Entertainment Dominates the Evening Hours
July 28, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Jul 28, 2015) - The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment -- but the app...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
July 15, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Jul 15, 2015) - Opera Mediaworks, the first mobile ad platform built for brands, today announced the launch of its global creative studio, Opera House. With more than...
For the First Time, Android Tops Out iOS for Mobile Ad Revenue Share
May 05, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - May 5, 2015) - Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue...
Android Makes Strong Headway in "Feature Phone" Africa
February 19, 2015 01:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Feb 19, 2015) - Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks' State of Mobile Advertising...
Report: Apple Still Commands Highest Ad Revenue, Despite Android's Growing Traffic
February 03, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Feb 3, 2015) - Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile...
Opera Mediaworks Launches the Native Video Fund -- a Multi-Million Dollar Creative Fund Designed to Facilitate and Inspire Mobile-First Storytelling With Video
January 30, 2015 09:15 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Jan 30, 2015) - Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry's need for a...
First Beacon Technology Alliance Helps Advertisers Buy Smarter
January 20, 2015 10:00 ET
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Opera Mediaworks
SAN MATEO, CA--(Marketwired - Jan 20, 2015) - The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help...