Findings From Cutting Edge Information Show Market Research Departments Provide Decision Support for Pharmaceutical Companies' Cost-Cutting Measures
December 16, 2008 08:15 ET | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - December 16, 2008) - Pharmaceutical companies are increasingly relying on their market research departments to provide decision support to help them run...
Cutting Edge Information's Latest Research Shows Pharma Market Research Teams Measure Relationships, Not ROI
November 07, 2008 08:17 ET | Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - November 7, 2008) - A new study from business intelligence leader, Cutting Edge Information, shows that companies are moving away from attempting to assess a...