How Pharma Companies Use Digital Marketing and Direct-to-Consumer Advertising During Phase 3 RESEARCH TRIANGLE PARK, NC--(Marketwired - April 05, 2017) - In addition to using medical science liaisons (MSLs) to engage the medical research community, many surveyed pharmaceutical companies have...

Digital Marketing and Direct-to-Consumer Advertising is a Growing Component in the Pharma Industry RESEARCH TRIANGLE PARK, NC--(Marketwired - December 08, 2016) - Contrary to initial misgivings about digital and social channels, they have become an increasingly popular part of healthcare...

Nine out of 10 Pharmas Wait Until Phase 3 to Complete Commercial Risk Assessment Activities RESEARCH TRIANGLE PARK, NC--(Marketwired - August 18, 2016) - The vast majority (88%) of surveyed pharmaceutical companies do not complete commercial risk assessment activities until Phase 3...

80% of Pharma Companies Have New Product Planning Groups on Brand Commercialization Committees During Early-Stage Development RESEARCH TRIANGLE PARK, NC--(Marketwired - June 16, 2016) - A new study of pharmaceutical brand teams found that during the Pre-Clinical and Phase I stages of development, 80% of surveyed companies'...