BzzAgent and SymphonyIRI Reveal 6.7% Sales Lift of Social Marketing for CPG Products
April 02, 2012 12:30 ET | BzzAgent
BOSTON, MA--(Marketwire - Apr 2, 2012) - BzzAgent, the social marketing arm of dunnhumby, and SymphonyIRI Group, Inc. today announced social marketing, when used to build widespread consumer...