Eli Lilly's Prasugrel Approved in EU, Needs Aggressive Promotional Campaign to Compete With Plavix, Suggests New Study by Cutting Edge Information RESEARCH TRIANGLE PARK, NC--(Marketwire - March 5, 2009) - Since Eli Lilly's Prasugrel has received EU approval, Plavix will need to brace itself for strong competition for market share. Generating...