Eli Lilly's Prasugrel Approved in EU, Needs Aggressive Promotional Campaign to Compete With Plavix, Suggests New Study by Cutting Edge Information
March 05, 2009 08:15 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - March 5, 2009) - Since Eli Lilly's Prasugrel has
received EU approval, Plavix will need to brace itself for strong
competition for market share. Generating...