Weller Introduces New Comprehensive Website to Better Serve Customers

SPARKS, MD--(Marketwired - Oct 21, 2014) - Weller, a global brand of Apex Tool Group known for innovative soldering solutions, today announced the launch of its new U.S. website weller-toolsus.com. The new resource includes information on over 1,400 products and features easy navigation to help customers quickly find what they need.

One of the main highlights of the new website is a state of the art e-commerce functionality. Customers can now purchase items online directly from Weller and conduct real-time product availability checks.

"At Weller, we're continuously engaged with our customer base and we built the new site with end users in mind," said Glenn Schindo, director of sales and marketing for Weller North America. "The website didn't just get a new look, it received a complete overhaul and is now home to extensive product, training and application support content."

Comprehensive product information, including features, technical specifications, multiple high resolution product images, and references to related products and accessories are available on the site.

Weller unveils the new Weller blog, which is focused on bringing customers application solutions and product news, as part of the website launch.

Other notable features include:

• An informational and instruction video library
• The Weller University section, devoted to training on Weller products and application processes
• The ability for customers to register their product easily online for warranty purposes

The site will also be used as a platform for building Weller sites around the globe. In the coming months, Weller will launch country-specific sites in Europe, Asia, and Latin America using a common site design, product database, and e-commerce functionality.

About Weller
Weller is the premier soldering brand from Apex Tool Group, one of the largest hand tool manufacturers in the world. Since 1952, Weller has stood for innovations in soldering and today the company continues leading the way with application solutions to complex electronics manufacturing challenges. Revolutionary Weller engineering has extended tip life and investments in battery soldering technology have yielded cordless, portable products that offer increased performance with extended battery life. Weller tools play a role in the manufacture of electronics innovations around the world. Additional information about Weller is available online at www.weller-tools.com

About Apex Tool Group, LLC
Apex Tool Group, LLC, based in Sparks, MD, is one of the largest worldwide producers of industrial hand and power tools, tool storage, drill chucks, chain, and electronic soldering products. Directly and through its subsidiaries, Apex serves a multitude of global markets, including automotive, aerospace, electronics, energy, hardware, industrial, and consumer retail. Apex markets its portfolio of diverse products under its own brand names in addition to being the principal manufacturer for several key private label products for certain retailers for many years. Additional information about Apex Tool Group is available at www.apextoolgroup.com.