Mobivity's SmartReceipt Technology Powers "Treats on Receipts" at Baskin-Robbins

PHOENIX, AZ--(Marketwired - Dec 16, 2014) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary smart receipt marketing solutions and patented mobile marketing technologies, announced today that Baskin-Robbins, the world's largest chain of ice cream specialty shops, has selected Mobivity's SmartReceipt technology to deliver targeted "treats on receipts" to Baskin-Robbins customers.

Guests at Baskin-Robbins shops will now receive targeted offers and promotions printed on their purchase receipt thanks to Mobivity's SmartReceipt technology.

SmartReceipt, which can be installed on practically any point-of-sale (POS) system, reads purchase data in real-time when generating a printed receipt, which enables Baskin-Robbins to enhance the customer experience by ensuring that coupons and offers are relevant and personalized given what the consumer actually purchased, rather than generic non-targeted offers. For example, knowing in real-time that a consumer has purchased a beverage results in a dynamically generated offer for a beverage on the consumer's receipt, made possible through the SmartReceipt's patented technology.

"The ability to deliver personalized, valuable consumer offers and promotions via receipt content will allow us to provide a better guest experience and drive more business for our franchisees," said Bill Mitchell, President, Baskin-Robbins U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins China, Japan and Korea. "Our field tests with SmartReceipt have shown that the right offer at the right time, delivered at the point-of-sale, adds great value for our customers. We look forward to launching this technology at Baskin-Robbins shops nationwide."

"We are elated that Baskin-Robbins has chosen our SmartReceipt technology to power timely, relevant offers and promotions to their consumers," stated Dennis Becker, Chief Executive Officer of Mobivity. "We look forward to working closely with Baskin-Robbins to shape the future of their consumer experience at the point-of-sale and improving performance for their brand and franchisees."

Following the successful results from trials at select Baskin-Robbins shops, the brand plans to begin deploying the SmartReceipt technology at its U.S. restaurants by the end of the year.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (NASDAQ: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

About Mobivity

Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging "smart" receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.