Tara Gold Announces Distribution of Firma Holdings Corp. Shares

HENDERSON, NV--(Marketwired - Jan 27, 2015) - Firma Holdings Corp. (OTCQB: FRMA) announces that Tara Gold Resources Corp. is distributing 0.38843 shares of Firma for each outstanding share of Tara Gold. Any fractional shares will be rounded down to the nearest whole share. The Record Date is January 28, 2015, and the Payment Date is February 5, 2015.

Upon the completion of this distribution, Tara Gold will no longer hold any shares of Firma Holdings.

Firma Holdings was incorporated on May 12, 2006 as Tara Minerals Corp., a subsidiary of Tara Gold Resources. Tara Gold has held Tara Minerals shares since its inception. On June 3, 2014, the Articles of Incorporation were amended to change the name to Firma Holdings Corp.

About Firma Holdings Corp. (http://www.FirmaHoldings.com)

Firma recently acquired intellectual property for the preservation and protection of fresh fruit, vegetables and flowers during extended periods of shipping and storage. The patented technology, known as "SmartPac", is a bulk produce packaging system available for world-wide generic industry applications. In addition to the SmartPac technology, Firma also holds US and Mexico mining projects.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the Company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission. Please read the full disclaimer at www.FirmaHoldings.com.