VMR Products Launches V2(R) Pro Series 7, the Most Cutting-Edge Vaporizer for E-Liquid, Loose Leaf, & Wax

MIAMI, FL--(Marketwired - Feb 27, 2015) - VMR Products, a global leader in the vapor technology industry and the makers of V2®, one of the nation's leading brands of electronic cigarette and vaporizer products, today announced the launch of the V2® Pro Series 7 vaporizer. The V2® Pro Series 7 is the latest vaporizer in the popular V2® Pro series, following the debut of the V2® Pro Series 3 last summer -- the company's all-time, fastest selling device.

The V2® Pro Series 7 is part of an innovative line of products designed for the growing "large-scale vapor device" category that now accounts for 60% of all electronic vaporizer sales in the U.S.* All V2® Pro models feature the ability to vaporize e-liquid, loose leaf tobacco and wax, and are "smart" -- automatically controlling the temperature to accommodate the user's selected medium, with the Series 7 also offering manual temperature control. The result of over two years of extensive research and development by a team of 30 dedicated VMR engineers, the V2® Pro Series is one of the most disruptive innovations in the vaporizer category, with the Series 7 capable of outperforming portable vaporizers priced fifty percent higher than its MSRP of $149.99.

"The Series 3 is a great entry level open system vaporizer. In contrast, the Series 7 is geared more towards vaping veterans, and this is reflected throughout the product's design," said Jan Verleur, CEO and co-founder of VMR Products. "The larger battery and the ability to customize vapor thickness are welcome additions for any hardcore vaper, but the key selling point for the Series 7 is its innovative loose leaf capabilities. Our engineers have more than tripled the cartridge's capacity to 1300 mm³ and added 'oven' control that allows the user to easily adjust the temperature at which the leaves are vaporized. The result is a superb vaporizer that gives the user total control. Of course, with the automatic settings, a user can also let the device manage the vaping temperature."

The most powerful V2® Pro device to date, the Series 7 effortlessly vaporizes e-liquid, loose leaf and wax. Features include:

• The most powerful V2® Pro battery available at 1820 mAh
• The largest V2® Pro refillable e-liquid cartridge capacity at 2.5ml
• An unrivaled, average puff count per liquid fill (PCLF) of 1200
• Three manually-adjusted oven temperatures (low, medium, high) for loose leaf vaping, and 3 voltage settings for eLiquid vaping.
• 20 loose leaf vaping sessions per battery charge

All V2® Pro vaporizers including the Series 3 and 7 feature several industry innovations, such as a one-piece aluminum body with drop-in cartridges to eliminate the breakage and leakage that plague traditional large-scale devices. The cartridges couple to the vaporizers magnetically -- rather than with threading -- and they are smart, automatically controlling temperature, but also allowing the user to determine the optimal heat level for different materials. The vaporizers feature a breakaway magnetic charger that also permits usage of the devices while plugged into a power source. All devices are available in multiple colors.

The Series 7 is currently available for purchase exclusively on www.v2.com/v2pro for $149.99 USD. In the coming months, the Series 7 will also be available through select retailers.

For more information on the V2® Pro Series, or to purchase V2® Pro products, please visit: www.v2.com/v2pro.

About VMR Products

Founded in 2009, VMR Products LLC™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service.

VMR is the world's largest volume online retailer of electronic cigarettes. Its flagship store is v2.com. V2 maintains a partnership with National Tobacco Company (NTC) to deliver electronic cigarette products to the traditional retail market. V2 is currently available in more than 47,000 retail locations nationwide.

For more information about V2, please visit http://www.v2.com/.

*Wells Fargo Securities, Equity Research, 2014