The Importance of the After Buying Experience: TrueShip's Newest White Paper Explains Why Online Retail Returns Should Be Straightforward

SCOTTSDALE, AZ--(Marketwired - April 17, 2015) - TrueShip's (http://www.trueship.com) has just released a brand new white paper that tackles a topic rarely discussed in e-tailing: The after buying experience.

While most retailers hone their website and checkout process to the buying experience, in efforts to make it as simple and as convenient as possible, many often neglect to accommodate for what happens afterwards, if the customer needs to return a product that they bought.

In TrueShip's new white paper about online retail returns, it focuses on the after buying experience and offers suggestions on how an e-retailer can improve this process. The result is that customers can enjoy the same convenient process to return an item as they would to buy one, helping to improve retention and loyalty as well as long term consumer spending.

"While it's important to focus on how smooth and convenient the buying experience is for consumers, many e-retailers fail to address the after buying experience, when a customer needs to make a return, which is equally as important," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our most recent white paper helps e-retailers better understand the importance of this, and what they can do to improve their online retail returns process."

The white paper, which includes an illustrated infographic, can be viewed in its entirety by visiting: http://www.trueship.com/articles/the-after-buying-experience-what-your-online-retail-returns-policy-really-conveys.

A detailed assortment of related ecommerce guides and white papers can also be found at TrueShip's website at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.