Mark Robins Joins Influitive Leadership Team as Vice President, Product

TORONTO, ON--(Marketwired - Apr 28, 2015) - Today Influitive, the advocate marketing experts, announced that Mark Robins has been named Vice President of Product. He joins Influitive with more than 15 years of SaaS leadership experience and a proven product vision at both B2B and consumer companies.

"Mark brings extensive leadership experience building products that people love to use and share with their networks. I'm happy to welcome him to Influitive as our head of product as we scale our operations for the next phase of rapid growth," says Influitive founder and CEO Mark Organ.

Robins will be responsible for leading the direction of Influitive's AdvocateHub and related mobile and community products to serve a fast-growing base of more than 200 companies and tens of thousands of advocates. He is based out of Influitive's office in Palo Alto, California, near many of the company's customers and partners whose head offices are also in the San Francisco Bay Area.

"Peer recommendations and word-of-mouth marketing are now the critical factors in how people make buying decisions, both in their personal and professional lives," Robins says. "It's rewarding to join a fast-growing company with a product that not only helps companies benefit from this paradigm shift but also assists buyers in making more informed choices."

Previously, Robins was Vice President of Product at Chegg (IPO 2013), the leading provider of digital learning services to college students. Before that, he was the co-founder and CEO of Grouply, a community and collaboration platform with over two million users that was acquired in 2010. Earlier in his career, he held a number of senior product roles at Siebel Systems.

Robins holds an MBA from Harvard Business School, a Master of Science in Electrical Engineering from Caltech, and a Bachelor of Science in Electrical Engineering from Cornell University.

For more information, visit Mark Robins' LinkedIn profile.

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.