LANCOME and DELSEY Renew Partnership

Luxury Brand Lancome Extends Partnership With DELSEY for Their Elite Loyalty Rewards Program


PARIS, FRANCE--(Marketwired - May 5, 2015) - DELSEY, www.delsey.com, the iconic French luggage brand known for blending timeless quality and audacious design, is partnering with Lancôme, the luxury beauty brand that is part of the L'Oreal group, for the second year in a row. Their complimentary points-based loyalty program Lancôme Elite Rewards, which allows members to earn points every time they shop, connect and share in stores and online, will offer three new DELSEY collections designed for women as options in the rewards.

Lancôme and DELSEY are iconic French brands that share a commitment to glamour and beauty. Empowering women by addressing their needs and demands, and offering products which promote elegance and beauty, make this partnership easy and attractive for both groups. And both Lancôme and DELSEY are also industry leaders, with innovative products using the latest in science and technology.

Now, members of the Lancôme Elite Rewards program can select three popular DELSEY collections as their rewards:

DELSEY CHATELET
DELSEY channels Parisian chic in this champagne colored collection finished with leather trim! DELSEY CHATELET has received international accolades thanks to the unique Stop-and-Go brake system, which prevents the four wheel case from rolling away.

DELSEY FOR ONCE LITE
Created especially for women, this supple light-weight collection offers several organizational compartments and is available in stylish orchid, to help any woman make a statement!

DELSEY GAITE
DELSEY returns to their leather goods roots with this nappa-leather business bag. Modern and sleek, this dusty blue accessory adds a little savoir faire to any ensemble.

DELSEY LANCÔME PHOTO CONTEST:
In celebration of this partnership, DELSEY has just launched the Travel Beautifully with Lancôme and DELSEY contest, leading up to Mother's Day. To enter this contest, people submit a photo and share with friends to vote. This week's prize is FOR ONCE LITE bags and Lancôme beauty kits. For more information about this contest, please visit: http://on.fb.me/1d9sO3V

About Lancôme Paris: For more than 75 years, Lancôme, the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancôme for the highest quality in skincare, encased in timeless style and delivering scientifically proven results. The brand continues to strengthen its reputation as a makeup authority and skincare innovator, not merely keeping pace, but surpassing expectations by continually taking science and creativity to new levels. With coveted and revered pillars including the timeless Trésor perfume, the award-winning Définicils mascara, cutting-edge Génifique Youth Activating Concentrate, and the richly refined L'Absolu Lipstick, Lancôme is committed to making the best in beauty accessible and relatable to women in over 160 countries around the world. Lancôme is the brand of women, represented by some of the most accomplished actors and models today, including Lupita Nyong'o, Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet, Arlenis Sosa and Daria Werbowy. Lancôme's mission is to provide women with superior products and services that fulfill their quest and enthusiasm for beauty. For the most up to date news, sign up for email alerts on Lancome.com.

Follow DELSEY on delsey.com

About DELSEY: An iconic brand, DELSEY is a French company and a creator of baggage since 1946. For more than 65 years DELSEY has offered consumers cases which bring together quality and audacious design. DELSEY creates ingenious baggage designed to accompany travelers wherever they go and to adapt to all types of journey, both professional and personal. With a strong know-how, the brand is behind numerous innovations recognized by important prizes in the design world. DELSEY combines style and functionality to create products that reflect the personality of each consumer. Today DELSEY is present in all 5 continents and in more than 110 countries. A DELSEY bag is sold every 10 seconds. 

Contact Information:

Contact:
Dalyce Suanez
Open2America
Phone: (403) 802-1167
E-Mail: d.suanez@open2america.com