Dr. Neilank Jha Presentation to Professional Hockey Trainers Highlights Brain Armor(R) Tour

BROOKFIELD, WI--(Marketwired - May 27, 2016) - Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced that a key advisor to its Brain Armor® subsidiary, Dr. Neilank Jha, will address the Professional Hockey Athletic Trainers Society at their annual meeting on June 24, 2016. A leading neurosurgeon, Dr. Jha is a well-known advocate for encouraging sports participation while managing head injury risks.

Brain Armor® has a strong following with professional and collegiate level sports. Its customers include professional baseball, football, hockey and basketball teams as well as Division I NCAA programs across the country. Its 2016 education tour includes appearances, many by invitation, at key events focused on the elite athlete community:

• Professional Baseball Athletic Trainers Society (December 4, 2015 / Nashville)
• Collegiate Strength & Conditioning Coaches Association Conference (May 4-6, 2016 / Fort Worth, TX)
• Collegiate and Professional Sports Dietitians Association Conference and Symposium (May 11-14, 2016 / Kansas City, MO)
• National Basketball Athletic Trainers Association Sports Medicine and Product Trade Show (May 14, 2016 / Chicago, IL)
• Professional Hockey Athletic Trainers Society Annual Meeting (June 24-29, 2016 / Nashville, TN)
• National Strength and Conditioning Association Conference (July 6-9, 2016 / New Orleans, LA)

Explains Don MacPhee, President & CEO, Trident Brands, "There is growing interest in the elite athlete community on how to strengthen the brain, to prepare for competition. Brain Armor® is well positioned because it is pure plant based DHA -- the omega-3 that nourishes the brain. And we are thrilled that Dr. Jha, our special advisor, has been invited to share his extensive knowledge with pro hockey trainers."

About Brain Armor®

Brain Armor® is the highest single capsule dose of plant based DHA on the market. It is NSF certified for sport, and has garnered a following with professional and collegiate athletes. Brain Armor® features life'sDHA®, a pure plant based DHA sourced from a sustainable process in an FDA inspected facility. DHA is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor®.

About Dr. Neilank Jha

Dr. Jha is a board certified Neurosurgeon FRCS(C) and a fellowship trained Spine Surgeon. He is one of the foremost concussion experts in North America, with published articles, papers and book chapters, as well as presenting various abstracts at scientific meetings in Canada and the United States. Dr. Jha is the Founder of the KONKUSSION program. His vision is to revolutionize and redefine the management of concussions. www.konkussion.com

About Trident Brands, Inc.

Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms.

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