Media Advisory/Photo Opportunity: Catch of the Day: 200 Free Lobster Rolls to Be Given Out Today


TORONTO, ONTARIO--(Marketwired - June 17, 2016) - At noon today, a soon-to-open Toronto restaurant - lbs. - which stands for Lobster, Burger, Salad and is pronounced pounds, will be giving out 200 of its signature lobster rolls. This is a unique tasting opportunity for food enthusiasts before the restaurant officially opens to the public next week. Lobster lovers can head to the lbs. takeout window, located at 100 Yonge Street at noon today. Looking for a caffeine fix while you wait for noon? The lbs. takeout window is also giving out free Sam James coffee this morning from 8-10 am.

As of next Tuesday, June 21, lbs. will be open to the public, and the restaurant brings high-end cuisine to Torontonians at a transparent price, serving just four menu items for a flat cost of $22 each.

WHAT: 200 free lbs. lobster rolls (one per customer, while quantities last)
Free Sam James coffee
WHO: lbs., which stands for Lobster, Burger Salad and pronounced pounds
WHEN: Friday, June 17, 2016
8 am - 10 am: Free Sam James coffee
Noon: Free lbs. lobster rolls for first 200 people
WHERE: lbs. Restaurant (at the takeout window), 100 Yonge Street
Take-out window is located at the side of the restaurant on the ground floor of the Scotia Plaza, directly across from Pizzaiolo

Contact Information:

Alexis Kronwald-deBruyn
Narrative PR
alexis.kronwald-debruyn@narrative.ca
(647) 339-3116