PullString Advances Computer Conversation With the Release of the PullString Platform

SAN FRANCISCO, CA--(Marketwired - Sep 27, 2016) -   PullString, the leading innovator in the field of computer conversation, today announced the general availability of the PullString Platform. The PullString Platform is the technology behind breakthrough experiences including Mattel's Hello Barbie and Call of Duty's Lt. Reyes on Facebook Messenger. Now, all brands and companies can build complex, interactive conversations in text and voice using the PullString Platform.

The PullString Platform is the most complete conversational computing platform available, supporting projects of an unparalleled breadth and scale. Built for the best designers, writers and creatives at agencies and companies of all sizes, the key elements of the PullString Platform include:

• PullString Author: PullString Author is the core of the PullString Platform. It's the most powerful, sophisticated authoring environment for computer conversation. Unlike any other conversation technology platform, PullString exposes all content, intent and context to developers and designers so they can create compelling brand experiences and stories with personality and character.
• Collaboration: PullString offers workflows that directly support team collaboration, so companies can assign as many people as needed to a given project simultaneously. No other platform offers anywhere close to this level of capability and sophistication when it comes to creating computer conversation.
• Conversational AI Engine: The PullString Platform contains a hybrid rule-based AI / machine learning solution to give users the best of both worlds in terms of cutting-edge AI technology. The hybrid AI engine combines the precision of rule-based pattern matching with the ease of use and data-informed power of machine learning to automatically infer intents from user inputs.
• Analytics: PullString provides analytics based on customer engagement with experiences developed on the platform. The analytics capabilities include the use of machine learning to provide detailed insights and statistics as well as specific suggestions that can be used to directly improve content and conversational design.
• Text, voice, video and 2D/3D/VR gaming experiences: Support for all major messaging and conversational computing platforms including Facebook Messenger, Slack, Skype and Kik. Amazon Alexa and Unity coming soon. 

Whether focused on brand activation, social engagement, conversational commerce or customer care, PullString's award-winning professional services team of writers, designers and artists, work with customers to develop the most sophisticated conversational content available today.

The PullString Platform is available at http://www.pullstring.com.

Comments on the News:
"We built the PullString Platform from the ground up with the ambition of developing human-fidelity computer conversation with a focus on personality and character," said Oren Jacob, co-founder and CEO of PullString. "By making the platform available to all, we are putting the power of computer conversation into the hands of the most creative people working across industries to build strong and meaningful connections between companies and brands, and their customers."

About PullString, Inc.
PullString, Inc. is leading the field of computer conversation in both text and voice through a combination of design and technology.

The company's primary product, the PullString Platform, offers a professional authoring environment, hosted AI and machine learning runtime, and integrated conversation analytics to enterprises, agencies, and startups across industries as diverse as entertainment, customer service, gaming and VR, travel, automotive, health and fitness, finance, human resources, and IoT.

With direct support for all major conversational platforms like Facebook Messenger, Amazon Alexa, Skype, Slack, Kik, Unity, mobile, and web, the PullString Platform has been used to create award winning experiences like Chan 4 UK's Humans, Lt Reyes from Call of Duty, Hello Barbie, and The Winston Show.

PullString, founded as ToyTalk in 2011, has raised more than $44 million in funding from Greylock Partners; Charles River Ventures; Khosla Ventures; True Ventures; and First Round Capital.