Dunkin' Donuts Becomes a Client of Net Element's PayOnline in Russia

MIAMI, FL--(Marketwired - Sep 27, 2016) - Net Element, Inc. (NASDAQ: NETE) ("Net Element" or the "Company"), a provider of global mobile payment technology solutions and value-added transactional services, today announces that its wholly owned PayOnline subsidiary has signed an agreement with Dunkin' Donuts, enabling payment acceptance for online ordering and delivery services in Russia for one of the world's largest coffee and baked goods chains.

Dunkin' Donuts is one of the world's most recognized coffee brands, operating over 11,500 coffee houses in 40 countries and serving more than 3 million customers per day. The company sells 52 varieties of donuts and more than a dozen coffee beverages, as well as an array of bagels, breakfast sandwiches and other baked goods.

In 2010, Dunkin' Donuts successfully entered the Russian market, and within six years opened 33 coffee houses in Moscow. Catering to the busy lifestyle of this demographic, Dunkin' Donuts earlier this year launched online ordering and delivery services on its official site on the Russian Internet.

Under the new agreement, PayOnline will help the brand better serve its growing customer base in the Russian Federation by enabling easy and secure payment acceptance for online ordering and delivery services.

Online payment ordering on the site of Dunkin' Donuts is made possible using "TLS," a secure cryptographic protocol of PayOnline on the hosted payment page. Dunkin' Donuts customers are now able to place orders and make payments conveniently on the go from smartphones or any other device as PayOnline's payment form automatically adopts to any screen size of any device. Customers are able to use all common payment methods including: Russian national payment cards "Mir", Visa, Visa Electron, MasterCard and Maestro.

"In the busy metropolis, devoted admirers of our products do not always have an ability to regularly visit our shops. With PayOnline, we are able to meet the requests of our guests and implement the service of delivery of delicious donuts and organic coffee through online ordering," comments Stanislav Petrushin, a marketing department specialist of Dunkin' Donuts. "Easy ordering and fast delivery required an advanced and absolutely reliable service for online payments. When choosing a payment partner, the determining factors for us were: a favorable cost factor, good image of the partner in the market, and a positive feedback from existing clients. In addition, it is critical for us to provide ease-of-use and loyalty to our clients. As a result, friendly and adaptive payment interface and around-the-clock support for payers finally persuaded us to choose Net Element's PayOnline as our payments partner. We have successfully started cooperation and believe that working with PayOnline will be as enjoyable to us and our clients as eating our wonderful donuts."

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,500 restaurants in 40 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. family of companies. For more information visit: http://www.dunkinbrands.com/about/donuts.

About Net Element
Net Element, Inc. (NASDAQ: NETE) operates a payments-as-a-service transactional and value-added services platform for small to medium enterprise ("SME") in the US and selected emerging markets. In the US, we are growing transactional revenue with innovative services including our cloud based, restaurant point-of-sale solution Aptito. Internationally, Net Element's strategy is to leverage its omni-channel platform to deliver flexible offerings to emerging markets with diverse banking, regulatory and demographic conditions such as UAE, Kazakhstan, Kyrgyzstan and Azerbaijan where initiatives have been recently launched. Further information is available at www.netelement.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "continue," "will," "may," "could," "should," "expect," "expected," "plans," "intend," "anticipate," "believe," "estimate," "predict," "potential," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, whether the relationship with Dunkin Donuts will be beneficial to the Company, whether Net Element can secure any additional financing and if such additional financing will be adequate to meet the Company's objectives. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) Net Element's ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element's ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element's ability to successfully expand in existing markets and enter new markets; (iv) Net Element's ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element's business; (viii) changes in government licensing and regulation that may adversely affect Net Element's business; (ix) the risk that changes in consumer behavior could adversely affect Net Element's business; (x) Net Element's ability to protect its intellectual property; (xi) local, industry and general business and economic conditions; (xii) adverse effects of potentially deteriorating U.S.-Russia relations, including, without limitation, over a conflict related to Ukraine, including a risk of further U.S. government sanctions or other legal restrictions on U.S. businesses doing business in Russia. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element with the Securities and Exchange Commission. Net Element anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.