Big Data meets its match: EasyPark and Smarking leaders discuss real-time data management solutions at 2016 CPA Conference

VANCOUVER, BC--(Marketwired - October 20, 2016) - Looking for ways to turn big data into meaningful analytics at a glance? EasyPark CEO Nigel Bullers and Smarking's Cassius Jones, Growth Manager, will reveal their companies' joint solution at the 2016 Canadian Parking Association Annual Conference & Trade Show.

Bullers and Jones will host a break-out session titled Big Data: Municipal Case Study on Monday, October 24 from 9am - 10am in the Ontario Room of the Westin Ottawa Hotel. The session will highlight the results to date of the companies' recent partnership to transform parking big data into highly valuable, manageable snapshots of critical operation patterns and key performance indicators.

"EasyPark has positioned itself as an industry leader in researching and implementing parking management enhancements during the past few years," said Bullers. "Gathering data for the sake of data is hard to justify. We've been investigating various software and other targeted data management solutions to solve the problems that exist in our world. We began by tracking enforcement patrols and mining and applying the data through Smarking, and we're extremely pleased with the results so far."

"Our goal was to aggregate and normalize EasyPark's parking data and create a desktop and mobile dashboard solution that would enable the EasyPark team to make fast, effective decisions," said Jones. "We're currently running more than 20 GB of transaction data from an initial group of four distinct sources with approximately 60 lots, and more is coming in every day. EasyPark can now track real-time occupancy, real-time revenues, parking durations, and many other key statistics."

"EasyPark is now building solid data patterns that we'll be able to use to project future parking needs for regular, event and seasonal periods," said Bullers. "This will be a critical tool in managing company operational and capital loss prevention and growth.

Session Details:

What: Big Data: Municipal Case Study

Who: Nigel Bullers, CEO, EasyPark & Cassius Jones, Growth Manager, Smarking

When: Monday, October 24, 9am - 10am

Where: 2016 Canadian Parking Association Annual Conference & Trade Show

Ontario Room, Westin Ottawa Hotel, 11 Colonel By Drive, Ottawa, ON

Conference and trade show participants are also invited to drop by EasyPark Booth 19 and Smarking Booth 19A for further discussion.

About EasyPark:

Founded in 1947, EasyPark has one mission: "make parking easy" by providing safe, convenient and affordable parking to the greater Vancouver, British Columbia community and beyond. Since 2012, EasyPark has been the only Canadian parking firm to operate its own mobile app for lot geolocation and payment. In 2016 the company won International Parking Institute awards for the second straight year, including one of only three "Best of 2016" honours. EasyPark currently operates more than 125 parking facilities in British Columbia under the EasyPark brand.

About Smarking:

Smarking is a team of data scientists, PHDs, engineers, and business professionals who joined forces in 2014 to bring cutting edge solutions to the $50 billion global parking industry. Our yield management software aggregates and processes parking related data to help our clients maximize use of their parking assets. The Smarking Management System enables clients to predict future demand, optimize pricing and staffing, reduce operational costs and revenue leakage, share space availability information with customers and offer promotions at exactly the right times.

About the Canadian Parking Association

Founded in 1983, the Canadian Parking Association is the national parking industry's organization to provide a dynamic forum for learning and sharing to enhance members' ability to improve the economic vitality of their communities.