BOSTON, MA--(Marketwire - Feb 4, 2013) -
- Relationship marries powerful data management and analytic capabilities with ClickSquared's cross-channel campaign management software
- Addresses market demand for subscription-based pricing models
- SaaS offering makes it easy for marketers to drive engagement and build loyalty
ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, today announced a strategic partnership with Colombia-based data analysis consulting firm iGerencia. The partnership gives ClickSquared a significant distribution capability in Central and South America, where the market demand for subscription pricing and SaaS cross-channel marketing software is escalating among mid-enterprise companies.
Together, the two companies offer powerful data management and analytics capabilities with easy-to-use, cross-channel campaign management software. The comprehensive SaaS offering makes it easy for marketers to get direct marketing campaigns up and running quickly, without incurring the complexities and high costs associated with on-premise alternatives.
"iGerencia helps its clients manage, consolidate and analyze tremendous amounts of customer data with the goal of providing marketers the insights they need to make informed decisions," said Edward Canney, President of iGerencia. "With the addition of ClickSquared's Cross-Channel Marketing Hub, these same clients can now create value on their Business Intelligence Programs executing more effective data-driven direct marketing programs levering its campaign programs one step further than basic direct mail and email blasting campaigns."
"The global demand for cross-channel campaign management solutions continues to grow, and we intend to enable our partners to satisfy their clients' needs," said Wayne Townsend, CEO, ClickSquared. "Our partnership with iGerencia clearly demonstrates that businesses around the world recognize the power of data-driven cross-channel marketing but don't want to grapple with the complexities of integrating multiple marketing platforms and suffer the corresponding drain on IT and fiscal resources. Together, we're equipping iGerencia's clients with the insights and the tools they need to execute relevant, timely cross-channel campaigns to drive customer engagement, grow revenue and build loyalty."
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.
ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/ or visit the links below: