BOSTON, MA--(Marketwire - Feb 19, 2013) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the kickoff of AberdeenAccess®, its transition from a traditional, paid research-access model to one providing no-cost access to its research reports. The new program takes effect on April 20 of this year, and will offer complimentary access to Aberdeen research -- addressing an array of business challenges and solutions -- published over the past three years.
"We are making this research content available at no charge to showcase the depth and breadth of our analyst and research expertise," explains David Hatch, Senior Vice-President and General Manager, Aberdeen Group. "Business leaders have long relied on the best practices data Aberdeen research delivers to make more informed business and technology purchasing decisions, and vendors in the IT marketplace also rely on our insights to understand their customer's pressures, actions and capabilities. We believe that making Aberdeen research more widely available will ultimately lead to better-informed business and vendor communities."
Through a single interface, AberdeenAccess members will have the ability to search, preview, and download the Benchmark Reports, Insights, Briefs, and more, that are focused on helping them improve their business performance. AberdeenAccess members will also be able to tailor their user experience by detailing their business interests during the registration process. This capability ensures they will receive only relevant communications, and will be connected with only relevant product and service providers, in accordance with the revised Aberdeen Group Privacy Statement and User Terms & Conditions.
Individuals seeking to acquire a research document without becoming an AberdeenAccess member will have the option to purchase it offline through Account Services at Account.firstname.lastname@example.org.
To register for an AberdeenAccess membership, please visit http://vault.aberdeen.com/public/check-identity/standard/page.aspx.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.
Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.
© 2013 Aberdeen Group, Inc., a Harte-Hanks Company
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