NEW YORK, NY--(Marketwire - Feb 20, 2013) - The Brand Union (TBU) (www.thebrandunion.com), a WPP-owned brand strategy and design consultancy, announces the promotion of Executive Creative Director Wally Krantz to Worldwide Creative Director, Corporate Branding. In his new role, Krantz's responsibilities will span across TBU's 23-office network.
During his six-year tenure with The Brand Union, Krantz has played a leading role in the development of brand identities and visual identity systems for several of the agency's largest, most recognizable client brands, including Bank of America, Time Warner Cable, Vodafone, Brand USA, Shazam, SNR Denton, and Lahey Health System.
"Wally consistently demonstrates peerless leadership and branding expertise unrivaled within the industry," stated Simon Bolton, Worldwide CEO. "With this new position, Wally will play an elemental role in our ongoing efforts to craft compelling, effective work for several of our largest corporate clients. Without question, this appointment serves as a testament to his talent, dedication, and innovative vision."
Prior to the The Brand Union, Krantz began his career as a branding and identity designer at Landor Associates (both in San Francisco and New York), with projects spanning brands as diverse as FedEx, Visa International, the American Red Cross, the NFL, LG Electronics, Japan Airlines, Panasonic, and the Wildlife Conservation Society. During an earlier stint with FutureBrand, Krantz lent his encyclopedic branding knowledge in work for clients such as MasterCard Worldwide, The International Rescue Committee, and Chevrolet. As a devotee of all things visual, his love of typography and letterform design led to his developing and teaching graduate typography and typographic history at the Academy of Art College in San Francisco.
North American CEO Rob Scalea adds, "Those who have had the pleasure of working with Wally -- colleagues and clients alike -- can attest to his passion, creativity, and insight. Our global clients can now benefit from his sage branding perspective, which in turn helps fortify our creative reputation within the industry."
About The Brand Union
The Brand Union is a leading global brand agency with over 500 staff members in 23 offices in 18 countries. We are in the business of helping companies grow, direct, and protect their brands. Our extensive range of capabilities brings our clients' brands to life internally and externally through research, strategy, identity, interactive, packaging, environments, advertising, media planning/ buying, and employee brand engagement.
Since our founding in 1968, we have helped build some of the world's most enduring and valuable brands, including Bank of America, Vodafone, The Coca-Cola Company, Pernod Ricard, Reckitt Benckiser, and SPX.