SOURCE: Fat Red Couch, Inc.

IAG Media, Inc.

April 23, 2013 12:26 ET

"Puff, the Magic Dragon" Leads Fat Red Couch, Inc. Slate of New Mobile Apps

Strategic Partnership With Plush Toy Manufacturer Animal Magic Asia, Ltd. Also Announced

SAN RAFAEL, CA--(Marketwired - April 23, 2013) -  Technology, education, entertainment, and branding converge to deliver a more robust offering for new entertainment properties and classic titles with the launch of Fat Red Couch, Inc., an interactive media publisher located in the building that once housed the creative wizards of George Lucas' Industrial Light and Magic. FatRedCouch's slate of projects is led by the timeless story of Puff, the Magic Dragon and WordWorld, the long-running and award-winning PBS series. Additionally, FatRedCouch is partnering with Hong Kong based Animal Magic Asia, Ltd., a leader in children's product manufacturing, to integrate mobile technology and toys.

Founded by Nicole Lundeen and an award-winning team of innovative software developers, producers, animators, and product designers, the Company is re-imagining how brands establish themselves in the market today.

"FatRedCouch has a cross-marketing mobile strategy today that is richer, faster, and more connective than ever before," says Ms. Lundeen. "We integrate innovative technologies with creative content and brand strategy to maximize audience reach and sales potential."

FatRedCouch established itself as an innovator with its MasterApp concept, which allows for the inclusion and blending of many different interactive elements. MasterApps can include narrative and educational content, bookshelves, games, puzzles, brand and personality marketing, as well as integrating ancillary merchandise purchasing. For example, the MasterApp for Puff, the Magic Dragon will include a suite of games, music, learning activities, and related merchandise.

"I'm delighted that Puff will be represented in the world of apps, digital games, music and learning activities, by such an advanced, cutting edge, company as FatRedCouch," says Peter Yarrow, co-writer of Puff, the Magic Dragon. "Beyond their technical expertise, FatRedCouch's hearts are in the right place to continue the Puff legacy of caring, sensitivity and compassion in the digital domain."

Upcoming Production Slate

Tales From the Watering Hole - MasterApp of interactive storybooks, games, coloring book, and puzzles based on the award-winning trilogy of children's books written and Illustrated by Alex Beard. A percentage of merchandise sales will support The Watering Hole Foundation to help stop senseless poaching of elephants.

Puff, the Magic Dragon - MasterApp about Puff and Jackie Paper in the Land of Honalee.

WordWorld - A series of new appisodes for this award-winning, long-running, PBS series.

Peter Yarrow Songbook - This MasterApp will include interactive music instruction, songs, and games from Peter's "Sleepytime Songs,""Let's Sing Together," and "Songs for Little Folks."

MoviePitch - Will allow the public to pitch their movie and TV ideas directly to acclaimed Hollywood producer Bob Kosberg, and engage with the fully integrated MoviePitch website.

To tour the development process and review the product slate, please visit

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