SOURCE: Callidus Software Inc.

Callidus Software Inc.

May 06, 2013 07:00 ET

CallidusCloud Kicks Off Customer Conference -- C3

C3, the Destination Sales and Marketing Effectiveness Event of 2013, Reaches Capacity at 750

PLEASANTON, CA--(Marketwired - May 6, 2013) - Callidus Software Inc. (NASDAQ: CALD) today kicks off CallidusCloud© Connections 2013, C3, the company's annual customer conference, in Las Vegas. The premier Sales and Marketing Effectiveness event of the year features an unprecedented lineup of analysts and thought leaders on the lead-to-money process. CallidusCloud C3 is at capacity with 750 attendees registered, a 70% increase over the 2012 conference.

"C3 is the only dedicated event focused on accelerating the lead-to-money process," said Giles House, Vice President, Marketing Communications and Products, CallidusCloud. "At C3 we have under one roof the most distinguished thought leaders, industry experts and customer visionaries that are redefining revenue generation and compensation processes. The event is a sellout with 750 attendees registered."

C3 Agenda and Sponsors

C3 2013 hosts six customer advisory board meetings, seven keynotes from the world's most eminent sales and marketing speakers and 32 breakout sessions covering industry trends and best practices. The event is sponsored by 23 of the leading industry partners including Badgeville, Canidium, Mulesoft, Netsuite, OpenSymmetry and A full list can be found on the C3 website.

Special Guest Keynote from Gamification Expert Jane McGonigal

New York Times best-selling author, TED speaker, renowned game designer and noted thought leader Jane McGonigal, brings her unique perspective on gamification. McGonigal is today's leading speaker on the application of game-design principles to real-life challenges. She has created games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library, and many more. Her book Reality Is Broken: How Games Make Us Better and How They Can Change The World is the definitive modern work on gamification.

She is currently an advisor and affiliate researcher with the Institute For The Future in Palo Alto, California, where she served for four years as the Director of Game Research and Development. Her recent projects include a Games for Healthcare initiative with IFTF and the White House as well as Paths Out Of Poverty, a crowdsourcing game by IFTF for the Rockefeller Foundation.

Featured Industry Analysts

Peter Ostrow, Vice President and Research Group Director at Aberdeen Group, chairs a panel of visionary customers discussing the latest research on compensation management, marketing alignment, and sales enablement across different industries. Scott Santucci, Principal Analyst & Research Director, Forrester Research, Inc. reveals the latest trends in sales and marketing alignment and how best to cope with today's buyers. Patrick Stakenas, Research Director, Gartner, reveals how Mobile, Social, Cloud, and Big Data will power the future of sales. Jeffrey Kaplan, Managing Director, Think Strategies, chairs a session on the benefits of migrating to the cloud.

Executive Keynote

CallidusCloud's President and CEO Leslie Stretch discusses CallidusCloud's strategy to take sales and marketing to the next level and raises the curtain on the latest innovations from CallidusCloud.

Product Experts

Onsite training sessions running throughout the conference will provide attendees free access to hands on training. Demo pods will be located in the expo hall showcasing the latest product innovation.

To see the full list of speakers, agenda and to watch Leslie Stretch's opening keynote live visit:

Follow the major C3 announcements on social:

For more information visit

About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1900 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.

For more information, please visit

©2013. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Contact Information