SAN MATEO, CA--(Marketwired - April 09, 2014) - Today Drawbridge, the leader in cross-device advertising, and Somo, the largest independent global mobile solutions company, announced a partnership wherein Somo will utilize the self-service Drawbridge Cross-Device Advertising Platform to run targeted ad campaigns across real-time and reserved inventory from premium publishers. The Drawbridge Cross-Device Advertising Platform is a fully transparent marketplace that facilitates an open buying relationship between advertisers, agencies and publishers.
"We've worked closely with Drawbridge to add value to our clients' mobile campaigns across many verticals, and the cross-device technology is the best we've seen for targeting and retargeting users on mobile devices," said Thomas Schulz, Chief Commercial Officer at Somo. "Partnering with Drawbridge is the natural extension of our long relationship with the team, and being one of the first companies to use the full self-service cross-device platform is very exciting for us."
"Formalizing our partnership with Somo on our cross-device platform is an important milestone for both of our companies," said Drawbridge CEO Kamakshi Sivaramakrishnan. "We're building the most advanced cross-device advertising technology, and Somo is focused on delivering innovative mobile solutions to their clients, therefore, this natural partnership is significant for each of our respective missions."
Drawbridge delivers advertising that matters by controlling frequency and content across devices, while delivering dramatic ROI. The technology is based on a statistical algorithm that matches a desktop cookie to a mobile device, creating a pairing. To date, Drawbridge has paired over one billion devices globally using this method, ensuring that ad campaigns are both targeted and scalable.
In addition to purchasing inventory and creating and managing targeted campaigns, Somo will leverage the Drawbridge Cross-Device Platform to measure key performance indicators, including clicks, conversions, audience reach across devices, and cross-device attribution, to improve return on ad spend for their clients.
Founded in 2009, Somo builds innovative and creative mobile marketing strategies for top brands all over the world including Audi, De Beers, BP, News Corp and AirAsia Expedia. The company is headquartered in London with offices in San Francisco, Los Angeles, New York, Singapore and Berlin. For more information, visit http://www.somoglobal.com/.
Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in local services, online payments, subscription media, and dating verticals. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/.