SOURCE: PunchTab

PunchTab

April 24, 2014 08:00 ET

PunchTab Extends Omni-Channel Engagement Platform to TV, Introduces Second Screen Experience to Increase Live Viewing, In-Episode Engagement, Ratings

New Multi-Channel Experiences Engage Viewers, Boost Traditional and Social TV Ratings

PALO ALTO, CA--(Marketwired - April 24, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced a new solution that gives brands and agencies the ability to launch sophisticated loyalty-enabled second-screen experiences. PunchTab's customers can now synchronize immersive customer experiences across mobile web and companion apps with live television viewing, boosting in-episode engagement.

PunchTab's new platform enhancements give brands access to a wealth of reporting and insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform decision-making on new content deployment on-the-fly. With the addition of a second screen solution, these benefits can be extended to the entertainment industry.

"Getting viewers to tune-in is only half the battle," said Ranjith Kumaran, founder and CEO of PunchTab. "Most brands and agencies concede that today's world of shrinking digital attention spans requires a perpetual cycle of engagement with viewers-before, during, and between episodes. The difficulty however, is in crafting campaigns that translate the vision of a TV series across second screen experiences and keep viewers coming back for more. PunchTab now gives this ability to any brand or agency, while providing them a way to better understand how viewers are engaging."

PunchTab's new platform also allows brands and agencies to provide a centralized destination for content between episodes. Users can host content including trailers, character bios, exclusive clips, as well as create ways for viewers to unlock additional content by sharing content on social media channels. Viewers can earn rewards for specific actions such as using a branded hashtag, checking-in on mobile apps, inviting friends and more. All of this activity gives viewers a way to interact while giving brands sophisticated insights into where and how consumers are engaging with content.

"Tying campaigns to television storylines allows forward-thinking agencies to transform the way fans get invested in a TV series," said Rebecca Coleman, Founder at Something Massive. "We pride ourselves on knowing the market and delivering cutting-edge technology to our customers. By using PunchTab's platform, agencies like Something Massive could engage fans in a way that is organic and fits into the overarching theme of a show. We could also see how these fans are interacting in real-time, which would give us the freedom to optimize a campaign in-flight."

About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards.

Based in Silicon Valley and led by YouSendIt founders Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.

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