Canadian Food Inspection Agency

Canadian Food Inspection Agency

October 03, 2014 19:18 ET

New Beer Standard to Support Canada's Brewers and Increase Choice for Consumers

45-day consultation period opens October 3, 2014

OTTAWA, ONTARIO--(Marketwired - Oct. 3, 2014) - Canadian Food Inspection Agency

Pierre Lemieux, Parliamentary Secretary to Agriculture Minister Gerry Ritz and Member of Parliament for Glengarry-Prescott-Russell, today announced - at Beau's All Natural Brewing's annual Oktoberfest in Vankleek Hill, Ontario - that the Government of Canada is fulfilling its commitment made as part of Economic Action Plan 2014 to modernize Canada's beer standards.

Canada's compositional standard for beer outlines the specific requirements that must be met for a product to be labelled, packaged, sold or advertised as beer. Brewers have expressed concerns that the existing standard is outdated and can create barriers for the introduction of new products.

The new proposed standard, which was developed in collaboration with industry, would provide for clearer and more modern regulations that would enable the industry to take full advantage of innovation and market developments. For example, the new standard would expand the definition of beer to allow for non-traditional ingredients such as spices and fruit. These changes would lead to more choices for consumers.

The consultation period will run until November 16, 2014. To submit a comment, or for additional information, please visit: Consultation on the proposed amendments to Canada's beer standards of identity.

Quick Facts

  • As promised in Budget 2014, the Government of Canada is committed to modernizing the Beer Standard of Identity in order to remove red tape for the beer industry.
  • The brewing industry is an important contributor to the Canadian economy, representing more than $14 billion in economic activity or 0.9 per cent of total gross domestic product.
  • The production, distribution and sale of beer together account for 163,200 Canadian jobs, or one out of every 100 jobs.

Quote

"The brewing industry is an important contributor to the Canadian economy. Modernizing the compositional standard for beer will allow Canadian brewers to take full advantage of innovation and market developments while providing quality products to consumers."

- Parliamentary Secretary Pierre Lemieux

"Modernizing Canada's beer standard means greater choice for consumers shopping for Canada's high-quality beer products as brewers are able to get more innovative products on store shelves faster."

- Bruce Cran, Consumers' Association of Canada

Associated Links

- Consultation on the proposed amendments to Canada's beer standards of identity

- Backgrounder - Amendments to Canada's Beer Standards of Identity

Contact Information

  • Jeff English
    Director of Communications
    The Office of Gerry Ritz, Minister of Agriculture
    613-773-1059

    Media Relations
    Canadian Food Inspection Agency
    613-773-6600