SOURCE: Point Inside, Inc.

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SOURCE: Target Corp.

November 17, 2014 08:00 ET

Point Inside Powers New Mobile In-Store Features for Target

Target App's New Shopping Lists and Interactive Maps -- Including a Special Black Friday Map -- Make It Easier Than Ever to Shop Target

BELLEVUE, WA and MINNEAPOLIS, MN--(Marketwired - November 17, 2014) - Point Inside and Target Corp. (NYSE: TGT) today announced that several new in-store navigation features are now live in the Target app. The features include new interactive maps along with enhanced shopping lists and search capabilities.

The best-in-class shopping lists and store map features are the latest example of how Target is focused on digital technologies that make it easier for guests to shop. Thanks to Point Inside technology, Target guests can use the app to more easily build shopping lists, find product locations and determine item availability at their local store. New features include:

  • Interactive maps overlay item locations as a pin on the store map, making it easier for guests to find products as they shop
  • Shopping lists provide a product's aisle location when a guest is in store and link directly to the new, interactive maps
  • Type-ahead, auto-complete functionality allows guests to quickly add items to their shopping lists
  • Interactive Black Friday maps will provide store layouts and doorbuster locations for Target's Black Friday sale

"We want to build mobile experiences that Target guests will love," said Alan Wizemann, vice president of product for and Mobile. "We believe the new shopping lists and maps make it easier than ever to shop Target. While we've got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them."

"We're delighted to partner with Target to help provide its guests with best-in-class mobile in-store experiences," said Josh Marti, CEO and co-founder of Point Inside. "Mobile's influence on in-store retail is rapidly expanding and we believe that the best retailers will benefit greatly by satisfying customer demand for mobile-assisted in-store shopping."

The new lists and maps are part of Target's recently announced overhaul of its iPhone app, which now also features a simpler navigation, more intuitive user experience and one-touch checkout for online purchases with Apple Pay. Target also has recently revamped its desktop and mobile websites, and re-launched its iPad app with user generated content and inspiration from Pinterest and Instagram as part of Target's ongoing efforts to enhance its digital offerings.

Point Inside is delivering its services to Target via Point Inside's enterprise-grade mobile shopping engagement SaaS platform, StoreMode. The mobile engagement platform will be accessed by nearly 3 billion shopper interactions on more than 100 million devices through the mobile apps of Point Inside's top retail partners by the end of 2014.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,934 stores -- 1,801 in the United States and 133 in Canada -- and at Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.

About Point Inside

Point Inside creates dynamic, scalable shopping and engagement solutions that harness the power of the smartphone revolution for retailers. The Point Inside StoreMode™ technology platform enables retailers to incorporate real-time, store-specific discovery and product location in their smartphone applications to optimize sales and inventory forecasting, power merchandising decisions and enhance the shopping experience. Point Inside's enterprise-grade, cloud-based technology aggregates product information and makes it searchable, adding the critical context of precise, store-specific location to each item. Bridging digital and physical retail, Point Inside is designed to handle the dynamic store-specific needs of the world's largest retailers, including Target, Lowe's Home Improvement and Meijer. For more information, please visit

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