SOURCE: Widen Enterprises, Inc.

Widen Enterprises, Inc.

May 19, 2015 08:00 ET

Zoosk Selects Widen Media Collective as Central Repository for Brand-Approved Assets

Online Dating Site Implements Digital Asset Management Solution to Help Ensure Brand Consistency

MADISON, WI--(Marketwired - May 19, 2015) - Zoosk, a leading online dating company, has selected the Widen Media Collective for its digital asset management (DAM) needs. With the #1 grossing online dating app in the Apple App Store, Zoosk is a truly global online dating platform available in over 80 countries and translated into 25 languages. They will use Widen's DAM system to help manage and promote its brand image.

Zoosk's marketing team found it increasingly difficult to find the right match of images to help promote the brand in banner ads, and other promotional pieces. Being able to easily search for creative assets that were available and approved became imperative to creative processes implemented to follow new brand guidelines.

"We have a ton of different images and banners and it's difficult to sort through folders," stated Katherine Knight, Brand Marketing Manager at Zoosk. "Being able to search by categories and metadata would increase our team productivity."

Zoosk began to search for creative asset management solutions. After getting demos from a number of different vendors, they ultimately chose the Widen Media Collective. Members of the team called out a few key features of Widen's offering that made Widen stand out: the ability to preview flash files, which Zoosk uses quite frequently, and the ability to search for text within documents and pdfs.

"I let my creative guys make the final decision. They picked Widen. It checked off the most 'boxes' for us," stated Knight. "Their customer service was consistently excellent."

Zoosk hopes the DAM will help the marketing team and the company as a whole understand what assets are available and approved for promotional use. Additionally, DAM will improve the efficiency of this workflow and reduce the amount of time spent looking for images.

"If it's on there, then they know it's approved and meets our guidelines," states Knight. "In the past six months, our branding became the number one priority, so having an official place for these assets helps us ensure consistency."

"Widen is excited to welcome Zoosk as the latest company to connect their marketing content using the Media Collective," stated Brenna Hale, senior Widen advisor. "Being able to quickly find and repurpose content was central to what Zoosk was in search of. While the Media Collective makes it easier for Zoosk to connect their marketing content, Zoosk can focus on connecting singles!"

About Zoosk
Zoosk is a leading online dating company that learns as you click in order to pair you with singles with whom you're likely to discover mutual attraction. Zoosk's Behavioral Matchmaking™ technology is constantly learning from the actions of more than 33 million members in order to deliver better matches. With the #1 grossing dating app and a top 25 grossing app on the iPhone in the United States, Zoosk is a market leader in mobile dating. Available in over 80 countries and translated into 25 languages, Zoosk is a global online dating platform. Zoosk, Behavioral Matchmaking™, Carousel, First Comes Like™, SmartPick™ and the Zoosk logo are trademarks or service marks of Zoosk, Inc. All other trademarks, service marks or names mentioned are the property of their respective owners.

About Widen Enterprises, Inc.
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.

Contact Information

  • Contact:
    Jake Athey
    Marketing Director
    Widen Enterprises, Inc.
    608-443-5472
    jathey@widen.com