SOURCE: Callidus Software Inc.

Callidus Software Inc.

June 09, 2015 08:00 ET

Wynstan Taps CallidusCloud's Lead to Money Suite to Expand Its Sales Capabilities

Ease of Use, Breadth of Functionality Key Factors in Selection by Australian Manufacturing Leader

DUBLIN, CA--(Marketwired - Jun 9, 2015) - Callidus Software Inc. (NASDAQ: CALD), a global leader in cloud-based sales, marketing, learning and customer experience solutions, announced that Australian window covering, security doors and awning product leader Wynstan has selected CallidusCloud's Lead to Money suite to accelerate sales and boost revenue through cross-sell.

Wynstan was using spreadsheets to manage its sales processes, including the creation of sales quotes and proposals. "The CallidusCloud Lead to Money suite, which includes Configure Price Quote (CPQ) software, will automate this labour-intensive task, saving sales staff time, helping them upsell more effectively, and eliminating quoting errors," said Bruce Turner, Managing Director at Wynstan.

"The manual methods were fine when we started the company in 1968, but we have better options today," said Turner. "Spreadsheets allowed us to share more effectively, but we knew we could still make a real leap forward in accuracy, speed and sales performance with the right technology and the ability to apply some analytics to our sales data. Lead to Money will help us make that leap."

Wynstan is far from being the only company capitalizing on sales automation and sales performance management (SPM) software to drive greater efficiency in its sales operations. Market research firm MarketsandMarkets issued a report on May 27 that estimated the total value of the SPM market at $2.48 billion today and predicted the market would grow to $5.62 million by 2020.

"The growth in the SPM market is driven by customers like Wynstan who are looking to advance beyond traditional ineffective sales methods encumbered by spreadsheets," said Eric Brown, SVP Sales, CallidusCloud. "The benefits of a modern, customer-centric selling solution are huge. Without a consistent approach, businesses are starving themselves of powerful analytics that will help them discover ways to raise performance further and deliver a much better customer experience -- something that is becoming the new battleground for sales."

Twitter: @calliduscloud

About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud®, is the global leader in cloud based sales, marketing, learning and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation -- driving bigger deals, faster. Over 3,900 leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.

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