SOURCE: Orchestro


July 30, 2015 13:00 ET

Orchestro to Host 3rd Annual User Forum

Deepens Supply Chain Expertise With New Board Member and Announces Target Data Partnership

MCLEAN, VA--(Marketwired - July 30, 2015) - Orchestro, Inc., the market leader in data orchestration and demand analytics, today announced it will host its 3rd Annual User Forum in NW Arkansas on August 6th. The company also announced that Dr. Sridhar Tayur, founder and CEO of OrganJet and former CEO of SmartOps has joined its Board of Directors. In addition, the company announced that that it has been approved as a Data Partner by Target Corporation.

Orchestro will discuss the latest release of its Tango data orchestration platform, future roadmap and more at its 3rd Annual User Forum in NW Arkansas on August 6th. In addition to presentations from our senior leadership team, Orchestro clients will hear from several guest speakers including: Dr. Tayur, Jeff Amerine, Founding Principal, Startup Junkie Consulting and Advisory, Innovate Arkansas, and Brent D. Williams, Chair of the Department of Supply Chain Management at the Sam M. Walton School of Business. The forum is open to all current Orchestro customers. For more information about the User Forum, please contact us.

A distinguished entrepreneur and thought leader, Sridhar Tayur brings the weight of his supply chain expertise to Orchestro's Board of Directors. Well known for his work in inventory theory, supply chain management, lean manufacturing, operations management, and the creation of Enterprise Inventory Optimization (EIO) space, Dr. Tayur is a fellow of the Institute for Operations Research and Management Science (INFORMS). Dr. Tayur founded SmartOps, a software company focused on helping companies optimize inventory and supply chain, which he sold to SAP in 2013. In addition to his work at Carnegie Mellon, where he is the Ford Distinguished Research Chair and Professor of Operations Management at the Tepper School of Business, Dr. Tayur is currently the CEO of OrganJet. Founded in 2011, OrganJet provides an information service and affordable air transport options for patients who are listed for organ transplants in the U.S.

"We are excited to have Sridhar join our Board," said PV Boccasam, CEO of Orchestro. "His combined expertise in entrepreneurship, supply chain management and enterprise-class software will bring a fresh analytical perspective to the company."

Orchestro also announced that it has been approved by Target Corporation as a Data Partner. Through this partnership, Orchestro will be able to directly load MerchIQ data through the Partners Online portal. This streamlines data loads for our Target customers, as well as providing additional troubleshooting capabilities.

About Orchestro
Over 210 global brands in concert with their omni-channel retail partners rely daily on Orchestro's platform -- the industry's first and only data orchestration system. This purpose-built demand signal repository enables us to pinpoint and prioritize all service-level exceptions using an ensemble algorithm selector, a component of our patent-pending demand analytics engine -- Maestro™. By preemptively analyzing and taking store-level actions that maximize profitability, our clients dramatically reduce lost sales opportunity, improve revenue and gross margins, and deliver superior service levels. For more information, please visit

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