SOURCE: Marketwired


November 17, 2015 09:00 ET

Marketwired Introduces Premier Solution for Influencer Identification, Engagement and Relationship Management

Partnerships With Traackr, Trendspottr and Sysomos Enable Influencer Intelligence, Emerging Content and Social Media Insights Within Marketwired Influencers

TORONTO, ON--(Marketwired - November 17, 2015) - Marketwired, a leader in news distribution and social communications for PR, IR and marketing professionals, introduces Marketwired Influencers, its proprietary solution for influencer identification, engagement and relationship management. With data and functionality not available elsewhere in a fully integrated platform, Marketwired customers can now get a 360-degree view of their influencers to help inform their content marketing strategy, significantly bolster their audience outreach, and find new avenues to share their news and information.

As consumers increasingly turn to social media and peer reviews for advice on what companies to trust and what products to buy, influence, opinion and trends have significant impact on their purchase decisions and brand choices. Companies that can identify their influencers benefit by building relationships with the very people who can increase awareness for their products and services, share and amplify their content, and ultimately help drive revenue. Marketwired Influencers was developed for customers looking to uncover new audiences and opportunities to cultivate relationships with a broader network of relevant influencers; from digital journalists to niche bloggers to customer advocates on Twitter -- the full spectrum of people most important to their business.

"We're always looking to improve upon our existing programs and engage new audiences," says Devonie Nicholas, public relations director for the Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE. "We have a long-standing relationship with Marketwired and they consistently work to offer solutions that present us with opportunities to uncover new influencers and build valuable relationships."

Through partnerships with Traackr, the industry's foremost influencer marketing platform; Trendspottr, leaders in predictive analytics and trend intelligence; and Sysomos, the social intelligence company powered by data science, Marketwired Influencers integrates the industry's best data and intelligence into a single, user-friendly platform. Customers benefit from a one-stop source for influencer research and engagement that quickly sifts through major online news sources, blogs and social networks, and eliminates noise to surface the most relevant information: key contacts, trending hashtags, conversation keywords, and emerging content with associated influencers.

Specifically, Marketwired Influencers customers can:

  • Identify who is most relevant to their company or industry by uncovering key influencers and their complete online footprints, and better understand where influencers are most active, engaged, and receptive to sharing content
  • Uncover emerging content, hashtags and influencers, and even spot emerging trends and viral content; gain early insights that help companies get ahead of the curve, recognize what target audiences are looking for 'in the moment', and seize opportunities to share news releases and other content when it's most topical
  • Create content that is aligned with target audiences by understanding what they're interested in and passionate about, and then using that insight to create materials and key messages that are relevant, resonant and customer-centric
  • Share the right information with the right people, at the right time and through the right channels, by knowing where influencers and their communities are most engaged, and what content they are looking for
  • Engage influencers directly from within the platform by joining discussions, providing subject-matter expertise and developing trusted relationships with the people who are most likely to share news and further amplify content

"Companies need to know their influencers -- who they are, where they are most active online, what topics they're interested in -- and it can be difficult for even the savviest communication professional to find the most relevant contacts and content," says Adnan Ahmed, Marketwired CEO. "By partnering with Traackr, Trendspottr and Sysomos, we give our customers a full-circle view of influence, powered by the industry's best data and intelligence, that surfaces new audiences, supports their content marketing programs, and presents real opportunities to grow their business."

Marketwired Influencers is available exclusively within Marketwired Resonate, the company's flagship platform used by thousands of customers for news distribution and social communications. Customers can easily enhance their traditional distribution with targeted influencer outreach to optimize their reach to journalists, bloggers, analysts, key social media contacts, and others who are important to their business. Complementing the workflow of customers already using Resonate to create, distribute and socialize their news releases, Marketwired Influencers provides new opportunities for audience targeting, engagement, and content marketing.


  • To learn more about Marketwired Influencers, click here.
  • To learn more about Marketwired Resonate, click here.
  • To learn more about making the most of influencers in your PR and communications, click here.

About Marketwired
Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

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